Tag Archives: BLE 2021

More chances to network as BLE goes digital on 30 November and 1 December

Attendees to Brand Licensing Europe, which took place at ExCeL London last week, participated in 2,669 pre-booked meetings and many hundreds more arranged spontaneously during the three-day show, resulting in one exhibitor hailing the event a ‘triumphant return’. BLE was back in person after more than two years away to …

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BLE latest: Even toys read Toy News!

The Toy News team are at Brand Licensing Europe today and tomorrow (November 19th), catching up on the latest trends in toy and game licensing. We’ll be reporting back soon with selected highlights, including details of the much-anticipated Day 2 keynote from ViacomCBS. Senior Vice President, International Consumer Products Mark Kingston, and colleague Ameeta …

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How ‘green’ is Gen Alpha? Kids Industries to reveal new research at BLE

Family-focused marketing agency Kids Industries (KI) is launching a new report today at Brand Licensing Europe (BLE) exploring the relationship children and their parents have with the environment. Hot on the heels of COP26 and the announcement that Government is planning to change the primary curriculum to include climate change science and sustainability studies, the survey of …

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Aardman extends licensing deals for Wallace & Gromit

Aardman has announced a number of new and extended licensing deals for classic property Wallace & Gromit, spanning multiple territories across a host of core categories. New deals for the brand include Corgi die-cast vehicles, Pinfinity augmented reality pins, and Aurora plush items featuring Gromit, Shaun the Sheep, Morph and …

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Countdown to Brand Licensing Europe: 21 things to look out for at the 21st event

To mark 21 years of the event, Brand Licensing Europe has released a list of 21 things to see, do and enjoy at this year’s show. BLE 2021 runs from 17-19 November at ExCeL London. Attendees can register now for a free ticket from www.brandlicensing.eu and start requesting meetings and planning …

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Moose Toys’ Magic Mixies joins Bulldog portfolio

Bulldog Licensing has extended its range of brands under the Moose Toys umbrella with the enormously popular new launch, Magic Mixies. The innovative magic cauldron has caught the attention of the nation and has already become the third best selling Moose UK brand STD, having also recently been further boosted …

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BLE EXCLUSIVE: Sine Klitgaard Møller on the LEGO Group’s sustainability initiatives

The LEGO Group is participating in the BLE Sustainability Activation in partnership with Products of Change at Brand Licensing Europe 2021. The event runs in person from 17-19 November with follow-up online content launching 22 November and online networking taking place 30 November – 1 December. Registration is free at …

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UNICEF playbook aims to combat stereotyping in advertising

UNICEF and The LEGO Group have collaborated on a playbook for business audiences to provide starting points for defining the different types of stereotyping in advertising that can have a harmful impact on a child’s well-being and development. Children need diverse role models who can positively impact their perceptions of …

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Interview with Anna Knight, BLE Event Director: “There’s loads of new stuff this year!”

Hi Anna, thanks for giving up your time in the run-up to the show. We’re guessing everyone is delighted to be able to meet in person again. Is there a real sense of excitement? A hundred per cent. Me and the whole BLE team can’t wait to get to ExCeL and …

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Moose Toys fast-tracks licensing and entertainment programmes for global sales phenom Magic Mixies

Moose Toys’ interactive Magic Mixies Magic Cauldron has eclipsed its previous smash-hit Shopkins to become the highest-grossing SKU per week in Moose Toys’ history. The demand for the product has prompted the company to accelerate a global consumer products licensing programme with top agents in key territories, as well as a …

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