Home / Tag Archives: BLE 2019

Tag Archives: BLE 2019

BLE 2019: Race for the Finnish – Caroline Mickler and the global growth of Moomin

The UK licensing agency Caroline Mickler has a portfolio of prestigious character and entertainment brands, from Horrid Henry to Paul McCartney’s new children’s book Hey Grandude! They also represent Finland’s greatest export in Moomin. ToyNews takes a look. The first Moomin story, The Moomins and the Great Flood, was first …

Read More »

BLE 2019: Entertainment One see continues growth for Peppa Pig, PJ Masks and Ben & Holly

Entertainment One has reported a strong performance for its popular pre-school IP Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom across the UK. The licensor unveiled a raft of new partnerships and marketing activity designed to put the properties firmly into the spotlight at Brand Licensing Europe 2019 …

Read More »

BLE 2019: Exploring the special relationship between toys and licensing

It’s a well established fact that the UK licensing industry is the second largest in the world, and the biggest in the Europe, with a value of $14.58bn in 2018, according to the latest figures from the global licensing industry body, Licensing International. That itself is a growth of 3.9 …

Read More »

Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

Read More »

The Games & Puzzles and BLE special issue of ToyNews is online and on desks now

In a special games and puzzles and Brand Licensing Europe double-up, the latest issue of ToyNews has landed and is ready to read online, on your iPad, laptop or smart device now. Our games and puzzles coverage kicks off with an industry exclusive as ToyNews talks to Asmodee about the …

Read More »

Elf on the Shelf: 2019 will be ‘the biggest year in UK market’ for the brand

This year is poised to be ‘the biggest year in the UK market to date’ for the popular children’s brand Elf on the Shelf, according to licensing agents Rocket Licensing, with renewed partnerships and product launches planned across major categories. The Elf on the Shelf introduces families to the North …

Read More »

Going to BLE? Here’s 35 things you don’t want to miss at this year’s show

If you’re willing to believe that we’re a third of the way into September already, you’re most likely more than aware that Brand Licensing Europe is just around the corner. Blink, and next you’ll know, you’ll be three pints deep at the opening night drinks and wondering what the next …

Read More »

Anna Knight promoted to vice president of Global Licensing Group

Informa Markets has promoted Anna Knight – the name behind Brand Licensing Europe – to vice president, Global Licensing Group, following two months as interim managing director for the division. Knight has worked for Informa Markets (formerly UBM) for 10 years, most recently holding the position of event director for …

Read More »

BLE 2019: Best of British Animation to be celebrated with expert keynote

Brand Licensing Europe has detailed the first of two keynotes to take place at this year’s event. Storyboard: The Best of British Animation will spotlight the inspirational and aspirational creativity and success of some of the nation’s most prolific production studios with a panel of experts spanning some of the …

Read More »

As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

Read More »