Tag Archives: BFF by Cry Babies

Introducing BFF by Cry Babies, IMC Toys’ first fashion doll range

Leading toy company IMC Toys is entering the fashion dolls market with the launch of BFF by Cry Babies. Making their on-shelf debut from July, the BFFs are ‘grown-up’ versions of IMC’s best-selling nurture doll range, Cry Babies, and offer consumers and retailers a natural transition and extended brand journey. …

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