Tag Archives: Basic Fun

Details surfaced on Monday to confirm previous reports that the retailer’s executive team had been reaching out to toy manufacturers since January with plans for a brand revival.

The new launch features a cast of collectable culinary characters known as Foodie Friends stored inside a Little Lucky Lunchbox. Each character holds a secret inside.

Basic Fun is looking to achieve this through organic growth, as well as the acquisition and consolidation of smaller toy companies in the ‘wake of the ever-changing retail marketplace.’

The announcement follows news that Hengxin Shambala Kids has been named as master toy partner for China while Bandai has been handed responsibility as the toy distributor for the UK.

“Substantially all of the assets of Hatfield-based K’Nex have been purchased by Boca Raton, Florida-based toy company Basic Fun."

Mady will head up brand development at the firm.