Tag Archives: Basic Fun

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

Three decades on from having made their first appearance, the Care Bears are on course to delight a whole new generation of youngsters, thanks to a new master toy partnership with Basic Fun. The Florida-based toy and novelties company has been handed the UK and North American master toy rights …

Details surfaced on Monday to confirm previous reports that the retailer’s executive team had been reaching out to toy manufacturers since January with plans for a brand revival.

The new launch features a cast of collectable culinary characters known as Foodie Friends stored inside a Little Lucky Lunchbox. Each character holds a secret inside.

Basic Fun is looking to achieve this through organic growth, as well as the acquisition and consolidation of smaller toy companies in the ‘wake of the ever-changing retail marketplace.’

The announcement follows news that Hengxin Shambala Kids has been named as master toy partner for China while Bandai has been handed responsibility as the toy distributor for the UK.

“Substantially all of the assets of Hatfield-based K’Nex have been purchased by Boca Raton, Florida-based toy company Basic Fun."

Mady will head up brand development at the firm.