Tag Archives: Basic Fun

Both staples of the traditional toy sector, the doll and plush markets have seen a year of strong sales and investment among gift-givers, parents, and families looking for long play value and toys that encourage empathy and social development – in a year of social distancing – through nurture and …

Housing some of the industry’s most established brands and toy manufacturers, as well as some of its biggest and most successful licenses, the pre-school sector sits at the very heart of the toy space. As such, it has been at the front line of this year’s evolving consumer trends, that …

Basic Fun has taken sponsorship of a new podcast series produced by the co host of the hit CBeebies series, The Baby Club, Nigel Clarke. Called Dadvengers, the parenting podcast will see an initial run of 20 episodes feature branded K’Nex and Tonka messages at intervals throughout. The Podcast, designed …

Basic Fun is partnering with the UK’s dog welfare charity Dogs Trust for a money-raising initiative that will donate a portion of the proceeds of every Pound Puppy sold at retailers. Established in 1891, Dogs Trust is the UK’s largest dog welfare charity and cares for over 14,300 dogs each …

Toy sales in the US have seen a surge amid the global COVID-19 pandemic, according to the latest data from the global sales tracker NPD Group, who has cited a 228 per cent increase in sales of games and puzzles in recent weeks. A recent report from the firm indicates …

Three decades on from having made their first appearance, the Care Bears are on course to delight a whole new generation of youngsters, thanks to a new master toy partnership with Basic Fun. The Florida-based toy and novelties company has been handed the UK and North American master toy rights …

Details surfaced on Monday to confirm previous reports that the retailer’s executive team had been reaching out to toy manufacturers since January with plans for a brand revival.

The new launch features a cast of collectable culinary characters known as Foodie Friends stored inside a Little Lucky Lunchbox. Each character holds a secret inside.

Basic Fun is looking to achieve this through organic growth, as well as the acquisition and consolidation of smaller toy companies in the ‘wake of the ever-changing retail marketplace.’

The announcement follows news that Hengxin Shambala Kids has been named as master toy partner for China while Bandai has been handed responsibility as the toy distributor for the UK.