Tag Archives: Barbie

Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Barbie strikes up new fashion and doll collaboration with BAPE

Mattel’s fashion icon, Barbie is continuing to roll out the 60th anniversary celebrations with the launch of a new apparel collaboration with the fashion brand, BAPE. The deal will roll out across Japan, UK, the US and France. Under the new partnership, three-limited edition BAPE x Barbie dolls with BAPE …

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Barbie celebrates International Women’s Day with ‘Sheroes’ range of inspirational figures across the globe

The Barbie ‘Shero’ range spans the likes of the US tennis player Naomi Osaka and German cycling champion, Kristina Vogel, through to the likes of the Peruvian activist and entrepreneur Mariana Costa and the French director, Lisa Azuelos.

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Barbie partners with The National Geographic for groundbreaking science, conservation and exploration range

The product line will feature career dolls and play-sets highlighting occupations in which women are underrepresented including Wildlife Conservationist, Astrophysicist, Polar Marine Biologist, Wildlife Photojournalist and Entomologist.

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