Tag Archives: Barbie

Ravensburger bolsters licensed jigsaw offering with Barbie 60th and School of Roars collections

Ravensburger has bolstered its licensed jigsaw puzzles collection this season, having secured partnerships with both Mattel to develop a line of Barbie 60th anniversary puzzles for the US market, and Atlantyca Entertainment to launch a new School of Roars line to Italy. The tabletop expert will produce School of Roars-branded …

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Barbie scoops Best Licensed Dress Up win at 2019 Licensing Awards

Barbie was awarded the prestigious accolade for Best Licensed Dress Up & Partyware Range at the 2019 Licensing Awards this week, following a recently launched partnership with the adult dress up partner, Smiffys. Emerging victorious amid some strong competition, the brand accepted the award at Tuesday night’s event at The …

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Barbie teams with Virgin Atlantic to encourage girls into careers in aviation

Mattel and Barbie UK have teamed up with the talents at Virgin Atlantic to showcase to and encourage girls into the variety of careers within STEM and aviation through the launch of three one-of-a-kind dolls: pilot, engineer and cabin crew. Current statistics from the Women’s Engineering Society indicate that only …

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Barbie to be honoured with Brand Icon Award at 60th Clio Awards ceremony

The iconic fashion doll Barbie is to be honoured with a Brand Icon Award at the 60th annual Clio Awards ceremony, an international awards event that celebrates the creative businesses. Hosted by Andy Cohen, the event will see Mattel’s global head of dolls, Lisa McKnight accept the honour on behalf …

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Barbie partners with Izzy Wheels for wheelchairs that reflect individuals through fashion

Mattel’s iconic fashion doll brand, Barbie is aiming to break new ground for the topic of inclusivity in the toy box, with a new collection wheelchair designs that champion diversity and self-expression through fashion. The toy maker has partnered with Izzy Wheels to introduce four limited-edition designs, each inspired by …

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Smiffys twice-shortlisted for Barbie and Roald Dahl fancy dress at Licensing Awards 2019

The fancy dress specialist, Smiffys may well be wearing its lucky outfit come this September, having been shortlisted not once but twice for the best dress-up award at this year’s Licensing Awards. Both the Smiffys’ 60th Anniversary Limited Edition Barbie Costume and its children’s Roald Dahl collection have been shortlisted …

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Hot Wheels and Barbie still lead Mattel’s Q2 growth as pre-school sees decline

Mattel might still be losing money, but things are looking far from over for the California-based toymaker who recently painted an optimistic picture with for its multi-year turnaround plans with its latest second quarter results. Net sales increased 2 per cent to $860.1 million compared to the $840.7 million in …

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Mattel partners with the European Space Agency for Samantha Cristoforetti astronaut Barbie

Mattel has created a new Barbie in the likeness of the European Space Agency’s only active woman astronaut, Samantha Cristoforetti, as part of the company’s own mission to encourage young girls into STEM subjects. The collaboration with ESA is part of Mattel’s aim to bridge the Dream Gap, a campaign …

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Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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