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Tag Archives: Barbie

Mattel names industry veteran Jamie Cygielman its SVP of American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

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Mattel to launch interactive family entertainment centres worldwide

Mattel has detailed it plans to create a global network of family entertainment centres featuring Barbie and Hot Wheels by 2020. The centres, which will begin to pop up worldwide next year, will feature immersive, hands-on play and entertainment experiences with the aim of bringing Mattel’s popular brands to life …

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Mattel sales buoyed by Barbie, Hot Wheels and Jurassic World as infant declines

Barbie, Hot Wheels, Jurassic World and the excitement around this year’s Toy Story 4 release have helped Mattel to better than expected first quarter financials, with smaller losses and improved gross margins. While net sales dropped three per cent to $689.2 million the fall in sales was less than expected, …

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Barbie strikes up new fashion and doll collaboration with BAPE

Mattel’s fashion icon, Barbie is continuing to roll out the 60th anniversary celebrations with the launch of a new apparel collaboration with the fashion brand, BAPE. The deal will roll out across Japan, UK, the US and France. Under the new partnership, three-limited edition BAPE x Barbie dolls with BAPE …

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Barbie celebrates International Women’s Day with ‘Sheroes’ range of inspirational figures across the globe

The Barbie ‘Shero’ range spans the likes of the US tennis player Naomi Osaka and German cycling champion, Kristina Vogel, through to the likes of the Peruvian activist and entrepreneur Mariana Costa and the French director, Lisa Azuelos.

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