Tag Archives: Barbie

Barbie celebrates Britain’s youngest Olympian, 12-year-old skateboarder and surfer Sky Brown

The 12 year old professional skateboarder and surfer, Sky Brown, has been unveiled as the latest Barbie Role Model as the iconic fashion doll brand revealed its new, one-of-a-kind doll created in her likeness. Toy maker Mattel chose to immortalise the young sportswoman to highlight the boundaries that she has …

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“The empowerment movement and consumer expectation around it will only increase”, says Mattel

Mattel has underlined its commitment to being ‘a more purpose driven’ toy company and brand through the continued roll-out of toys and dolls that reinforce positive messages of empowerment among children. The global toy maker has solidified its position amid insight that indicates empowerment has become a growing trend among …

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ITV’s How to Spend it Well at Christmas shows that ‘inclusivity in toys is commercially viable’

Doing what he does best, Philip Schofield uncorked that bottle of the nation’s warm, fuzzy feelings and poured us all a large glass of the festive mood last night with the return of ITV’s How to Spend it Well at Christmas; the first episode in the fourth series of the …

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Mattel and Sanrio fashion new partnership for Barbie and Hello Kitty

Mattel has partnered with Sanrio to fashion a new partnership between the iconic dolls brand Barbie and the globally revered Hello Kitty, marking the first time the two have come together in the consumer products space. The collaboration will see the development of a colourful and contemporary product line aimed …

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Here’s the long list of every toy on the DreamToys 2020 Christmas predicted best-sellers

This year’s long list of DreamToys – the predicted best-selling toys and games for Christmas 2020 – is a mix of ‘those that have kept families entertained over lockdown’ and boundary pushing innovation destined ‘to impress under the Christmas tree.’ Alongside the DreamToys Top 12 Toys for Christmas, the committee …

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Mattel sees Q3 success as locked-down families drive Barbie and Hot Wheels spend

Mattel has seen its biggest increase in quarterly sales in a decade, fueled by a surge in Barbie and Hot Wheels toys bought by parents and families throughout a period of at home play driven by the global lockdown, the toy maker revealed in its latest earnings report. Net sales …

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Hamleys reveals its Top Toy Picks for Christmas 2020

Classic brands such as Monopoly, Cluedo, Super Mario, and Play-Doh are tipped to cause a stir this Christmas, according to iconic British toy retailer Hamleys, who has today, unveiled its Top Ten Toys for Christmas 2020. While this year’s list is peppered with new interactive and educational tech toys, including …

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Debenhams to open Toys at Debenhams departments in 100 of its UK stores

Debenhams has outlined its plans to open Toys at Debenhams departments in up to 100 of its UK stores in time for the October half term, as the department store chain makes its move for the Christmas shopping period. The retail chain will play host to the biggest name brands …

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LEGO, Disney and Marvel named in Bargain Max’s most in demand toy brands for Christmas 2020

LEGO, Disney, and Marvel have come in at the top three most expected and in-demand toy brands for Christmas, according to the results of a new survey from the online discount toy retailer, Bargain Max. The retailer surveyed more than 2,500 parents ahead of this year’s big festive season to …

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Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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