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Tag Archives: Barbie

Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection

Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care. The move – while one that has certainly divided opinion – is aligned with the growing discussion …

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Mattel takes new strides towards diversity with latest Barbie Fashionistas line-up

Mattel has taken new strides towards diversity representation and inclusivity within its Barbie Fashionistas line with the release of a tranche of new additions to the line. A Barbie doll with no hair joins a line up that now includes a Barbie doll with vitiligo, a doll with a gold …

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Mattel’s iconic Barbie makes play for surprise unboxing space with Colour Reveal

Mattel’s iconic fashion doll brand, Barbie, is making a play for the surprise unboxing scene with the launch of a new take on the space – Colour Reveal. Through the new launch, the brand is looking to utilise its over 60 year heritage of innovating in the fashion doll sector …

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Barbie Store Fashion Pop Up extends contract at Liverpool One

The Barbie Store Fashion Pop Up, an exclusively opened fashion store from Mattel situated at Liverpool One, has extended its tenancy until Christmas Eve this year. The destination shopping spot that features a wardrobe of Barbie themed and inspired apparel and accessories, as well as exclusive in-store lines was opened …

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Kidz Bop partners with Barbie for first in its Christmas music video series

The children’s music brand Kidz Bop has partnered with Mattel to launch a special Christmas video series starring an all singing and dancing Barbie. The iconic fashion doll will perform alongside the Kidz Bop kids. The video series includes two original Kidz Bop songs, Kidz Bop Shuffle and Go Christmas …

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Putting neutral into gear: What’s the toy industry doing for gender inclusivity?

After some 60 years of dominating the fashion doll market with its Barbie brand – not without its fair share of controversies just as much as its successes – Mattel finally drew a firm line in the sand on the topic of gendered play last month, when it launched Creatable …

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Mattel champions ‘boundary pushing toy lines’ for 12 TOTY nominations

Having received no fewer than 12 finalist nominations in the Toy Association’s 2020 Toy of the Year Awards, Mattel has put its 2019 success down to ‘pushing boundaries with the experiences it brings to the market.’ Barbie, Fisher-Price, Hot Wheels and Jurassic World have been named among the Mattel brands …

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Mattel finds strength in BTS, Barbie and Toy Story 4 amid Q3 financials

The K-Pop sensation, BTS has helped Mattel to a positive third quarter result, after the launch of the band’s own doll line helped gross sales in the international segment grow by ten per cent. The pop outfit was joined by other strong performing licenses in the Mattel portfolio, including Barbie, …

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Barbie to star in first full length Barbie Dreamhouse Adventures feature

Barbie is to star in a new special – and the first full-length feature – episode of the animated series Barbie Dreamhouse Adventures. It follows the successful launch of the new series back in 2018 when it landed on the hit kids’ channel, POP. Thanks to its successful run, Barbie …

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Mattel and Walmart ‘lease floors’ in new virtual toy shop KidHQ

Mattel has partnered with KidHQ to ‘lease floors’ in a new virtual store that allows users to browse toys and merchandise in videos with various choose their own adventure formats. Both Mattel and Walmart are trialling the interactive video concept to market and sell toys ranging from Barbie to the …

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