Tag Archives: Barbie

Mattel takes the PlayBack message into UK schools

Mattel this week launches a nationwide resource designed with educators to engage primary schools and KS2 pupils in learning about sustainability, and introducing Mattel PlayBack to children for the first time. Running throughout 2022 in 700 Schools with over 150,000 pupils, the engaging resource has been designed encompassing PSHE and …

Read More »

Rubies strengthens partnership with Mattel with all-new Barbie costumes

Barbie, the top global toy property of the year*, is partnering with Rubies on a brand-new Barbie dress-up collection for 2022. As the original girl empowerment brand since 1959, Barbie’s mission has always been to show girls they can be anything. By providing purposeful play with over 200 careers, highlighting …

Read More »

TOYMASTER PREVIEW: 8th Wonder

Celebrating its 25th anniversary this year, 8th Wonder excels in creating bespoke wooden and plush lines for various big brands. It’s safe to say the company has sky-rocketed in the licensing world since its initial launch into licensing back in the 1990s, with deals with Hey Duggee, Mr Tumble, Go …

Read More »

Barbie debuts Queen Elizabeth II Tribute Collection doll

In celebration of The Queen’s historic Platinum Jubilee, Barbie is recognising Her Majesty Queen Elizabeth II, the longest-ruling monarch in British history, with a Tribute Collection Barbie doll made in her likeness. The Queen Elizabeth II Barbie Doll is instantly recognisable in an elegant ivory gown and blue riband adorned …

Read More »

Dolu brings licensed Mattel ranges to the UK

After working in partnership with Mattel for the past six years in other territories, Dolu has confirmed that this year it will be supplying licensed toys, including Barbie, Fisher Price and Hot Wheels-branded products, to the UK market. The new items, all available for delivery from the beginning of May, …

Read More »

Barbie names Pat McGrath as ‘Barbie Role Model’ as brand celebrates female founders

Barbie has announced Dame Pat McGrath DBE as a UK Barbie Role Model by unveiling a one-of-a-kind doll created in her likeness. Pat McGrath is the founder of the billion-dollar beauty brand Pat McGrath Labs. For more than 25 years, her creative vision has made her a tour de force, …

Read More »

Mattel’s 2021 financial results “well ahead of expectations”

Mattel has reported its fourth quarter and full year financial results for 2021, which show the company is firmly in growth mode. Over the full year, Net Sales were up 19% as reported, and 18% in constant currency – the highest annual growth rate in decades. Mattel EMEA was the fastest-growing …

Read More »

Barbie named 2021 top global toy property of the year

Mattel has announced that Barbie has been named as the 2021 top global toy property of the year for the second consecutive year by global information company The NPD Group. According to data gathered by NPD, Mattel’s Hot Wheels Singles 1/64 Assortment was the 2021 global top-selling toy of the year, while Fisher-Price …

Read More »

Doll play promotes empathy in children, study shows

Barbie and a team of neuroscientists at Cardiff University have released the latest findings from a multi-year study exploring the short- and long-term developmental impacts of doll play. In the study’s second year, researchers investigated the importance of what kids say while they play and found children use increased language …

Read More »

Barbie links with Balmain for fashion collection and NFTs

Mattel has announced a collaboration between its Barbie brand and French luxury fashion label, Balmain. Developed as a celebration of both Barbie and Balmain’s combined impact on fashion and greater culture, the two brands are launching a new global ready-to-wear fashion and accessories collection.  The venture also marks the first …

Read More »