Tag Archives: Barbie

Mattel plans to halve its greenhouse gas emissions and hit zero manufacturing waste by 2030

Mattel has detailed new plans to reduce its greenhouse gas emissions by 50 per cent and achieve zero manufacturing waste by 2030 in its 2020 Citizenship Report. The report, published today, features updated Environmental, Social, and Governance strategy and goals, while underscoring the toy maker’s previously announced goal to achieve …

Read More »

Mattel welcomes Oxford Vaccine professor Dame Sarah Gilbert to its Barbie Role Model line-up

Vaccinologist and a member of the team behind the development of the Oxford vaccine, Professor Dame Sarah Gilbert has been welcomed into the ranks of Barbie Role Model by Mattel, who has honoured the scientist with the production of a Barbie in her own likeness. Professor Gilbert is the Saϊd …

Read More »

Mattel sees Q2 sales hit $1.03bn as EMEA growth outpaces the toy industry

The global toy maker, Mattel has seen its Q2 2021 net sales increase 40 per cent on last year, with particular success across EMEA where the firm’s growth has exceeded the industry by 11 percentage points. Mattel bosses have billed it ‘another exceptional quarter’ having witnessed ‘outstanding consumer demand for …

Read More »

Mattel launches Barbie Loves the Ocean, its first range made from recycled plastic

Mattel has taken its latest step forwards in its mission for better sustainability across its product portfolio, with the launch of Barbie Loves the Ocean, its first fashion doll line to be made from recycled plastic. The launch is in line with the toymaker’s goal to achieve 100 per cent …

Read More »

Stateside | US toy sales surge 27 per cent while Pokemon leads top ten growth properties

Major properties including Pokemon, Barbie, Star Wars, and LEGO have contributed to a booming first quarter toy sales in the US that witnessed an increase of 27 per cent between January and April 2021, according to The NPD Group. Ten of the 11 super categories tracked by the NPD posted …

Read More »

Mattel details its global toy take back programme Mattel PlayBack

Mattel has detailed a new toy take back programme to enable families to extend the life of their Mattels toys once they are finished playing with them, and save unwanted toys from landfill. The new programme is called Mattel PlayBack and has been designed to recover and reuse materials from …

Read More »

LOL Surprise, Barbie, and Fortnite join Little Brother Books latest Annuals portfolio

LOL Surprise, Barbie, Fortnite, Roblox, and Minecraft will each be expanding their presence across the children’s Annuals market, thanks to a bolstered new portfolio of titles to launch from Little Brother Books. The UK Annuals publisher is preparing to launch a range of six new titles this spring/summer, which will …

Read More »

Record quarter for Mattel as CEO Ynon Kreiz welcomes “exceptional results reflective of firm’s turnaround”

Mattel has seen first quarter net sales up by 47 per cent year on year in what the toy maker’s chairman and CEO, Ynon Kreiz has called ‘another record quarter for the company’ with “exceptional results” reflective of the firm’s turnaround. This marks Mattel’s third consecutive quarter of growing market …

Read More »

Kick flipped | Has the toy industry helped fuel a surge in female skateboarders?

The toy industry’s increased engagement with the UK skateboarding scene is one among a number of factors contributing to a surge in participation in the sport, particularly among younger girls starting out for the first time. According to Skateboard GB, the official body for UK skateboarding, the past year has …

Read More »

Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers. The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children …

Read More »