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Tag Archives: Barbie

Hamleys reveals its Top Toy Picks for Christmas 2020

Classic brands such as Monopoly, Cluedo, Super Mario, and Play-Doh are tipped to cause a stir this Christmas, according to iconic British toy retailer Hamleys, who has today, unveiled its Top Ten Toys for Christmas 2020. While this year’s list is peppered with new interactive and educational tech toys, including …

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Debenhams to open Toys at Debenhams departments in 100 of its UK stores

Debenhams has outlined its plans to open Toys at Debenhams departments in up to 100 of its UK stores in time for the October half term, as the department store chain makes its move for the Christmas shopping period. The retail chain will play host to the biggest name brands …

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LEGO, Disney and Marvel named in Bargain Max’s most in demand toy brands for Christmas 2020

LEGO, Disney, and Marvel have come in at the top three most expected and in-demand toy brands for Christmas, according to the results of a new survey from the online discount toy retailer, Bargain Max. The retailer surveyed more than 2,500 parents ahead of this year’s big festive season to …

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Smyths Toys releases its Top Ten Toys for Christmas 2020 with Star Wars, Super Mario and WWE on the bill

WWE, PAW Patrol, Pokemon, and Super Mario have all made the top billing as this week sees the international toy retailer, Smyths Toys, take its turn in listing its top toy predictions for Christmas 2020, pitting some of the world’s biggest and long-lasting toy brands against new launches in the …

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Cardiff University scientists team with Barbie to prove the developmental benefits of doll play

The Barbie brand has collaborated with neuroscientists as Cardiff University to bring to light new evidence to suggest that playing with dolls activates regions in children’s brains that develops empathy and social information processing skills, even when playing with dolls by themselves. The 18 month study has been conducted by …

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Licensing nostalgia: Why Mattel is looking to the allure of yesteryear in 2020 and beyond

Whether it’s in the revival of the Masters of the Universe franchise, the ongoing celebrations for the 75th anniversary of Thomas and Friends, or the new waves that its pre-school brand Fisher-Price is making across markets right now, Mattel is well and truly tapping into the nostalgia trend this year. …

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Mattel Television to launch musical Barbie movie to Netflix, Barbie Princess Adventures

Mattel Television has partnered with the animation studio Mainframe to launch a new animated musical adventure to Netflix this year in the shape of Barbie Princess Adventure. The new feature animation will launch with its own soundtrack which will be made available across all streaming platforms on August 28th. The …

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Mattel is encouraging girls to pursue leadership roles with new Barbie 2020 Campaign Team range

Mattel is pursuing its goal of exposing girls to future-shaping role models, this time with the announcement of its Barbie 2020 Campaign Team range, a new career set that focuses on characters in public leadership roles. The new career set includes four diverse dolls with roles that make a winning …

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Barbie and Uno sales help Mattel to better than expected second quarter earnings

Barbie and Uno has seen both kids, families, and Mattel through the coronavirus pandemic as the global toymaker beats it quartlery sales expectations, buoyed by a surge on families keeping their kids entertained through lockdown. Mattel said it was expecting its sales to improve in the coming months, compared with …

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