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Tag Archives: Barbie

Mattel is encouraging girls to pursue leadership roles with new Barbie 2020 Campaign Team range

Mattel is pursuing its goal of exposing girls to future-shaping role models, this time with the announcement of its Barbie 2020 Campaign Team range, a new career set that focuses on characters in public leadership roles. The new career set includes four diverse dolls with roles that make a winning …

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Barbie and Uno sales help Mattel to better than expected second quarter earnings

Barbie and Uno has seen both kids, families, and Mattel through the coronavirus pandemic as the global toymaker beats it quartlery sales expectations, buoyed by a surge on families keeping their kids entertained through lockdown. Mattel said it was expecting its sales to improve in the coming months, compared with …

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Mattel and Spin Master bring new short content to HappyKids.tv

Mattel, Spin Master, and 9 Story Distribution International are the latest big name brands in children’s entertainment to join the roster of content on Future Today’s popular HappyKids.tv app. The deal will bring new short content featuring Barbie, Thomas and Friends, Hot Wheels, Bakugan: Battle Brawlers, and more to the …

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Mattel names former Campbell Soup executive Anthony DiSilvestro its new chief financial officer

Mattel has appointed the former Campbell Soup Co. executive Anthony DiSilvestro to the role of chief finance officer, following the conclusion of an investigation into accounting issues that saw the toy company restate its past earnings. DiSilvestro will replace Joseph Euteneuer whose departure from the firm was detailed in October …

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Mattel launches a free online resource for parents and children, Mattel Playroom

Mattel has detailed the launch of the Mattel Playroom, a new, free online resource that features activities and content from across the company’s portfolio of brands, designed to encourage kids to keep playing while handling school closures, social distancing and self isolation measures. American Girl, Barbie, Fisher-Price, Hot Wheels, and …

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Mattel unveils British gold medallist Dina Asher-Smith as its latest Barbie Shero

Mattel has revealed Olympic Gold Medallist and the fastest British woman in history, Dina Asher-Smith, as its latest Barbie Shero with the grand unveiling of a new one-of-a-kind doll created in her likeness. The initiative has been devised to celebrate the World Champion and four times European Champion – and …

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Florence Nightingale, Ella Fitzgerald, and Billie Jean King join Barbie’s Inspiring Women Series

Florence Nightingale, Ella Fitzgerald, and Billie Jean King have been added to Mattel’s expanding Inspiring Women Series under the Barbie brand for 2020, joining the likes of Frida Kahlo, Rosa Parks, and Sally Ride in a range that pays tribute to some of history’s most inspiring role models. Each doll …

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Mattel encouraged by ‘progress and momentum’ reflected in Q4 and 2019 results

With $4.5 billion in sales for its Q4 and full year earnings for 2019, Mattel has come out flat on the year prior, beating the expectations of industry and market analysts. For the US toymaker, Q4 revenue declined three per cent to $1.47 billion, reflecting the numerous challenges that the …

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Mattel partners with mindfulness app Headspace to launch Barbie Wellness collection

Mattel has partnered with the meditation app Headspace to debut its new Barbie Wellness collection, a range of dolls and accessories with the simple goal of introducing kids to the benefits of self-care. The move – while one that has certainly divided opinion – is aligned with the growing discussion …

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Mattel takes new strides towards diversity with latest Barbie Fashionistas line-up

Mattel has taken new strides towards diversity representation and inclusivity within its Barbie Fashionistas line with the release of a tranche of new additions to the line. A Barbie doll with no hair joins a line up that now includes a Barbie doll with vitiligo, a doll with a gold …

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