Tag Archives: Barbie

Kick flipped | Has the toy industry helped fuel a surge in female skateboarders?

The toy industry’s increased engagement with the UK skateboarding scene is one among a number of factors contributing to a surge in participation in the sport, particularly among younger girls starting out for the first time. According to Skateboard GB, the official body for UK skateboarding, the past year has …

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Smyths Toys partners with Mattel for Barbie You Can Be Anything virtual experience

Smyths Toys is partnering with Mattel to host an exclusive Barbie You Can Be Anything Experience on its YouTube channel, a popular channel among kids and families with over one million subscribers. The Barbie You Can Be Anything Experience aims to present an inspirational digital series for parents and children …

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Mattel reveals new Barbie partnership with Radio One broadcaster Clara Amfo

Mattel has unveiled a new one-of-a-kind Barbie doll in the likeness of the popular broadcaster, Clara Amfo as part of the toy maker’s ongoing UK Barbie Role Model campaign. Best known for hosting her Radio One show, Amfo has interviewed some of the world’s most prolific artists, from Jay-Z to …

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Mattel moves into Berlin’s Potsdamer Platz with family entertainment venue Mission: Play

Mattel has moved into Berlin’s Potsdamer Platz to open its first European entertainment experience, Mission: Play, a 4,000 square meter family entertainment centre in the middle of the capital’s tourist sector. The toy brand’s latest enterprise will arrive as part of the redevelopment plans of the Arkaden shopping centre as …

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Mattel to launch two new animated Barbie features across global broadcasters and streaming platforms

Mattel has detailed the launch of two new animated Barbie specials across global broadcasters and streaming services this spring, with Barbie and Chelsea The Lost Birthday, and Barbie Princess Adventure. Barbie and Chelsea will be the first dedicated television movie to feature Barbie’s younger sister Chelsea in a starring role, …

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Mattel bosses hail Q4 and full year 2020 results ‘best performance in years’

Mattel bosses have hailed the company’s fourth quarter and full year 2020 financial results as ‘its best performance in years,’ having beaten all expectations to see Q4 net sales up ten per cent and full year sales increase by 2 per cent to hit $4,584 million. Sales of the company’s …

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Ken in a wheelchair and Barbie with vitiligo join fashion doll brand’s latest diversity launch

The Barbie brand is pushing forward with its mission to represent global diversity and inclusivity in the fashion doll aisle with new additions to its Fashionista line-up, including Ken in a wheelchair, Ken with rooted hair, and a barbie with lighter skin with vitiligo. The Barbie Fashionistas line is recognised …

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US toy sales surge $3.5bn with outdoor, fashion dolls, and building sets leading the charge

Skateboard, skates, and scooter sales surged 31 per cent, fashion dolls and accessories soared by 56 per cent, and building sets grew by 26 per cent over a year in which overall toy sales in the US grew by $3.5 billion. Toy sales in the US generated $25.1 billion in …

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Mattel launches its Dr Maya Angelou Barbie in latest from the Inspiring Women series

Mattel is honouring the writer, author, activist, and teacher, Dr Maya Angelou with the launch of a special Barbie created in her likeness, in order to celebrate the figure best known for using her voice and writing style to inspire generations of Americans. The new launch is part of Barbie’s …

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Barbie celebrates Britain’s youngest Olympian, 12-year-old skateboarder and surfer Sky Brown

The 12 year old professional skateboarder and surfer, Sky Brown, has been unveiled as the latest Barbie Role Model as the iconic fashion doll brand revealed its new, one-of-a-kind doll created in her likeness. Toy maker Mattel chose to immortalise the young sportswoman to highlight the boundaries that she has …

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