Tag Archives: bandai

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

Toei Animation is looking to grow its global audience for its hit Dragon Ball Super franchise, teaming with Spacetoon to launch the series across TV, its SVOD platform Spacetoon Go, and a range of toys across MENA. The third season of the popular Dragon Ball Super series has already been …

The Japanese manufacturer and toy licensee, Bandai, has been named the exclusive distributor for Funko products across Japan, in the latest global move from the pop culture specialist. Under the new deal, Bandai will take full control of the distribution channel in Q4 of this year, with the goal of …

It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …

Coinciding with National Science Week, the show played host to some 200 organisations, many of those from across the toy and children’s brands space, and welcomed around 80,000 visitors from schools from across the UK.

Nippon Imports founder and CEO Steve Fujimura will serve as the new subsidiary’s CEO and will maintain a 20 per cent stake in the company. Bandai Namco America senior vice president, Koji Iwata will be the company’s COO.

The new outfit has been launched to offer services to toy companies as they launch products, plan trade shows and construct media campaigns.

The slow-rise collectable line has enjoyed high sales figures for their first month at retail.

ToyNews talks to Andre Lake Meyer, president of global brand strategy and consumer products at Zag America about Zak Storm and its three-way interactive toy, game and TV series.

This new development marks the game’s long awaited official launch in the UK, Denmark, Sweden, Norway, Finland and Iceland with the trading card game having already been available in the US from early 2017.