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Bandai launches Yolkies to Gen Z through successful TikTok campaign with Fanbytes

A successful TikTok campaign to target a Gen Z audience with its new Yolkies collectibles is currently underway for Bandai UK. Encased in mystery eggs, the edible slime and collectible surprise egg characters have enthused a host of TikTokkers, with engagement and reach figures already exceeding expected targets. Kirsty Mackenzie, …

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Toei Animation taps Spacetoon and ToyPro to bring Dragon Ball Super animation and toy line to MENA

Toei Animation is looking to grow its global audience for its hit Dragon Ball Super franchise, teaming with Spacetoon to launch the series across TV, its SVOD platform Spacetoon Go, and a range of toys across MENA. The third season of the popular Dragon Ball Super series has already been …

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Bandai named exclusive Funko distributor across Japan

The Japanese manufacturer and toy licensee, Bandai, has been named the exclusive distributor for Funko products across Japan, in the latest global move from the pop culture specialist. Under the new deal, Bandai will take full control of the distribution channel in Q4 of this year, with the goal of …

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Bandai Namco talks plans for a whole new kind of Tori

It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …

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