Tag Archives: bandai

It was at the height of May that Bandai Namco, the Japanese video games giant, detailed its intention to redefine the ‘toys-to-life’ sector with the announcement of Tori, a new platform that would combine physical toys with mobile app game play. While the UK was preoccupied with the spectacle of …

Coinciding with National Science Week, the show played host to some 200 organisations, many of those from across the toy and children’s brands space, and welcomed around 80,000 visitors from schools from across the UK.

Nippon Imports founder and CEO Steve Fujimura will serve as the new subsidiary’s CEO and will maintain a 20 per cent stake in the company. Bandai Namco America senior vice president, Koji Iwata will be the company’s COO.

The new outfit has been launched to offer services to toy companies as they launch products, plan trade shows and construct media campaigns.

The slow-rise collectable line has enjoyed high sales figures for their first month at retail.

ToyNews talks to Andre Lake Meyer, president of global brand strategy and consumer products at Zag America about Zak Storm and its three-way interactive toy, game and TV series.

This new development marks the game’s long awaited official launch in the UK, Denmark, Sweden, Norway, Finland and Iceland with the trading card game having already been available in the US from early 2017.

Dragon-I’s recent takeover of the Sean Monkey license marks the beginning of a new chapter for The Original Sea Monkeys which first launched in 1960.

Bandai partnered with the UK's number one kids radio station, Fun Kids as well as YouTube influencer Ruby Rube.

According to the market research group, Power Rangers has been ranked as the number one action figures brand.