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Tag Archives: Bandai UK

Bandai UK sees ‘fantastic reaction’ to first Dragon Ball Super toys for mass kids’ market

Bandai UK has seen a “fantastic reaction” to its newest range of Dragon Ball Super action and collectable figures, the first range that the franchise has ever brought to the mass market space. The Dragon Ball Super range launched in January this year, marking a first for licensed toys of …

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Bandai UK names Kirsty Mackenzie new head of marketing

Bandai UK has appointed Kirsty Mackenzie to the role of head of marketing following her promotion from marketing manager only this year. Mackenzie joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years. “Kirsty’s promotion is testament to her commitment and …

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Bandai to distribute McFarlane Toys collector action figures to UK and Ireland

Bandai UK has secured the distribution of the McFarlane Toys product range for the UK and Republic of Ireland markets, marking an interesting new move for the toy company into the collector action figure market. McFarlane Toys has become an industry leader, recognised by many for redefining the standards within …

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Bandai UK targets stocking-filler market with new collectables launch

Bandai UK is preparing to launch a raft of new collectable ranges and brand expansions ready to hit shelves in time for the Christmas gift-buying period. Through the launch, Bandai aims to provide premium and novel stocking-filler items this year. Freak Lab is a new in-house IP, joining the Bandai …

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Bandai UK bolsters brand management team with double appointment

Bandai UK has appointed two new brand managers, welcoming Magali Clouzet and Priya Jadeja to the team to develop and drive brand strategies across all Bandai UK brands. The pair’s remit will span the likes of Bananas, Dragon Ball, Thunderbirds Are Go, National Geographic and Foodie Surprise. Jadeja (pictured top …

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Bandai UK launches education-led campaigns for Bananas and National Geographic

Bandai UK has detailed the launch of two major education-led campaigns this week for its popular Bananas and National Geographic brands. Working with the children’s weekly newspaper, First News, the toy company has developed a comprehensive schools resource campaign by developing lesson plans and activities linking to the National Curriculum’s …

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Bandai UK unveils launch campaign for Robozuna toy range

Bandai UK has unveiled its new launch marketing campaign to support its new Robozuna toy range this season. The campaign will include two new TV adverts and heavyweight advertising campaign across linear TV, digital and social channels, all of which will showcase an extensive range of battling robots from the …

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Bandai UK grows its senior team with Nigel Kay and Gareth Mitchell

Kay comes equipped with over 16 years’ experience in the toy industry, having held roles with the likes of Hasbro where he managed to Toy Specialist channel and the Growth Channel, as well as Mattel, where he was responsible for formulating a new business development strategy.

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