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Spin Master updates financial outlook for 2020 following coronavirus pandemic

The global entertainment company, Spin Master – the home of brands including the popular PAW Patrol and Bakugan franchise – is to withdraw its 2020 outlook in connection to projected product sales, stating that the potential impact of the developing COVID-19 situation on the firm is as yet unquantifiable. The …

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Spin Master launches season two of Bakugan: Armoured Alliance in the US with expanded toy lines

Spin Master has detailed the US launch of its Bakugan: Armoured Alliance, the second season of its popular anime series which is part of its global Bakugan franchise encompassing toys, a card game, and a mobile app. Produced by Spin Master Entertainment, season two of the anime adventure series launched …

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Spin Master extends brand campaign creation partnership with rEvolution

Spin Master has extended its longstanding relationship with the sports marketing agency, rEvolution to continue its work with the youth-focused division, rEv Youth on a number of campaigns for the year ahead. The announcement comes as an expansion of a ten year partnership the Canada-based toymaker has had in place …

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Spin Master lines up global licensing agreements for portfolio spanning Hatchimals, Bakugann Toca Life and Tech Deck

Spin Master has entered into strategic agreements with three international licensing agents in order to build out consumer product campaigns across its portfolio of brands, including Hatchimals, Bakugan, Toca Life, Zo Zo Zombie, Etch A Sketch, and Tech Deck. The global toy company has tapped WildBrain CPLG for EMEA, Tycoon …

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How the West was won: Japanese art and its impact on kids’ entertainment

Take a look at some of the highest performing animation or properties within the children’s space today and you’ll notice the creeping influence of Eastern culture infiltrating the style and look of so much we experience here in the West. Spin Master’s Bakugan – to name just one example – …

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Spin Master brings Bakugan battles to UK kids with pop up Brawling stations

Bakugan is very much back again, and has been hitting the high street with an invitation for kids to become immersed in its battle universe, thanks to the curation of a run of Bakugan Brawling stations in toy stores and shopping centres up and down the UK. Spin Master has …

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Spin Master sees product sales soar 42.8 per cent across Europe

Spin Master has seen product sales increase an impressive 42.8 per cent across the European market, building a solid quarter for the Canadian toymaker. Bakugan, DreamWorks’ Dragons, Monster Jam and a return to growth for PAW Patrol have helped fuel a successful selling period for Spin Master, who has seen …

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Action toys surge 195.5 per cent for Spin Master but Q1 sales still suffer decline

Spin Master has seen a surge in sales growth of its boys action and high tech construction  category by 195.5 per cent, thanks to franchises such as How to Train Your Dragon, Monster Jam and the relaunch of Bakugan. The segment ended its Q1 trading period at $49.4 million, while …

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Spin Master wins Bakugan patent case against infringing Chinese company

Toymaker and children’s entertainment company, Spin Master has won its patent case against the Chinese firm Suzhou Hongstu Film Animation over its Bakugan property. The Canadian toy firm succeeded in its claim that Hongstu had infringed Spin Master’s Bakugan patent with its derivative Sky Warriors toys. In September 2017, Hongtu launched …

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