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ViacomCBS Consumer Products UK has announced a clutch of new and renewed partnerships for its Nick Jr. preschool properties, Pinkfong Baby Shark (created by SmartStudy), PAW Patrol (produced by Spin Master Entertainment) and Blue’s Clues & You!. The deals, spanning all categories from apparel and toys, to toilet training solutions and …
Read More »YuMe Toys wins two placements in The Toy Insider’s 2021 Holiday Gift Guide
The Toy Insider’s panel of experts has selected two products by YuMe Toys for inclusion in its annual round-up of Christmas gifts. The products that made the grade, chosen from thousands of submissions, were YuMe’s 16-inch Official Among Us Super-Soft Plush Toy, designed, manufactured, and distributed by YuMe Toys on behalf of London-based entertainment company Toikido; as well as YuMe’s Baby Shark Entertainer Mat. …
Read More »Sambro partners with ViacomCBS and Pinkfong to launch Baby Shark arts & crafts and outdoor lines
Sambro International has detailed its new partnership with ViacomCBS Consumer Products and Pinkfong to produce and launch a range of children’s arts and crafts, novelty, and outdoor products inspired by the Baby Shark brand. The new range will include painting sets, doughs, and inflatable play products, and is scheduled to …
Read More »Baby Shark swims onto Nickelodeon with new TV series debuting this December
Perpetual earworm, Baby Shark – the global property that began life as a viral YouTube music video – has landed its own animated pre-school series to broadcast on Nickelodeon this December. With a working title of Baby Shark’s Big Show, the series will make its debut with a half-hour Christmas …
Read More »Zimpli Kids partners with Pinkfong for Baby Shark Gelli Baff
Zimpli Kids has secured a licensing partnership with Pinkfong to bring its incessantly popular Baby Shark IP to the Gelli Baff portfolio. Based on the viral children’s song that in the past year has achieved global recognition, the Baby Shark licensed version of Zimpli Kids’ best-selling Gelli Baff range will …
Read More »Zuru brings Pinkfong’s Baby Shark brand into its Robo Alive shoal
Zuru has today detailed its partnership with Pinkfong to produce a range of Baby Shark bath toys that will now sit within its Robo Alive brand portfolio. Created by global entertainment brand, Pinkfong, Baby Shark has been an unprecedented phenomenon across the globe. The viral tune has amassed 2.6 billion …
Read More »Spin Master, Hasbro and WowWee launch Baby Shark lines as Pinkfong builds global licensing programme
A Baby Shark Fingerling and a range of Baby Shark Play Doh will lead the line-up of toys, games and puzzles based on the property that rocketed to popularity last year when its YouTube video hit 2.4 billion views.
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