Tag Archives: Baby Born

Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

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Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

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Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

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