Tag Archives: Baby Born

BABY born unveils brand-new Storybook doll line

Leading doll brand BABY born is introducing a magical new brand to the UK market this spring: BABY born Storybook. This new range sees six fairy dolls welcome children aged 3-plus into the enchanting Storybook world, combining doll play with storytelling and imagination.  The BABY born Storybook Fairies (RRP £24.99) …

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Zapf Creation marks World Earth Day with plastic-free mailers

In honour of World Earth Day (22 April), Zapf Creation has continued to show its commitment to sustainability by creating a series of bespoke plastic-free product mailers for its biggest influencer and press fans. Leading the way across the nurturing doll market and the wider toy sector by constantly looking …

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Zapf Creation cuts single-use plastic production by 65 tonnes in one year

In the first year of its commitment to plastic-free packagaing, Zapf Creation has cut production of single-use plastic by over 65 tonnes – the equivalent weight of 10 African elephants. The manufacturer behind Baby Annabell and BABY born, the UK’s two leading nurturing doll brands, committed to plastic-free packagaing in …

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Over 20,000 children celebrate BABY born’s 30th birthday with iChild

Leading nurturing doll brand BABY born teamed up with educational resource provider iChild to bring BABY born into nurseries and schools across the UK this autumn, to celebrate the brand’s 30th birthday. It marks the third partnership between iChild and BABY born, known for their ever-popular range of dolls and …

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Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

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Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …

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Baby Born Surprise launches next collectables phase with Mini Babies line-up

BABY Born Surprise is entering a new phase of its journey in the collectables space with the introduction of the 6cm Mini Babies collection, featuring an all new ‘multiple character surprise reveal’ for fans. An evolution of the successful BABY Born Surprise 11cm doll collection, the new Mini Babies range …

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Willi Zapf, former Zapf Creation owner, passes away aged 83

With great sadness, the Zapf Creation team shares the news that the company’s former owner Willi Zapf passed away on 30 June 2021 at the age of 83. In a statement issued this morning, the Zapf Creation team said that “Willi will be remembered as a committed and optimistic entrepreneur …

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Zapf Creation celebrates 30 years of Baby Born with National Best Friend Day

Zapf Creation’s Baby Born nurturing doll brand kickstarted its 30th anniversary this year with the launch of a new multi-channel campaign centered around National Best Friend Day earlier this month, harnessing PR, social, and digital to drive traffic to its website. To mark the occasion, Baby Born created its own …

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World Earth Day: Children talk plastic pollution in Zapf Creation video marking World Earth Day

Zapf Creation is marking World Earth Day – the annual event through which the world demonstrates its commitment to environmental protection – with the release of a special video reel, highlighting children’s understanding of the impact of single-use plastics on the planet. The team behind the UK’s popular Nurturing Doll …

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