Tag Archives: Baby Born

Baby Born and iChild roll out 30th anniversary party activities to 500 UK nurseries

The popular nurture doll brand, Baby Born is celebrating its 30th anniversary through a new partnership with the educational resource experts, iChild, to roll out special birthday parties across 500 UK nurseries. The partnership will see BABY born’s birthday milestone turned into an opportunity for learning and fun with the …

Read More »

Guy Rooney tapped for newly created Zapf Creation sales director role

The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …

Read More »

Baby Born Surprise launches next collectables phase with Mini Babies line-up

BABY Born Surprise is entering a new phase of its journey in the collectables space with the introduction of the 6cm Mini Babies collection, featuring an all new ‘multiple character surprise reveal’ for fans. An evolution of the successful BABY Born Surprise 11cm doll collection, the new Mini Babies range …

Read More »

Willi Zapf, former Zapf Creation owner, passes away aged 83

With great sadness, the Zapf Creation team shares the news that the company’s former owner Willi Zapf passed away on 30 June 2021 at the age of 83. In a statement issued this morning, the Zapf Creation team said that “Willi will be remembered as a committed and optimistic entrepreneur …

Read More »

Zapf Creation celebrates 30 years of Baby Born with National Best Friend Day

Zapf Creation’s Baby Born nurturing doll brand kickstarted its 30th anniversary this year with the launch of a new multi-channel campaign centered around National Best Friend Day earlier this month, harnessing PR, social, and digital to drive traffic to its website. To mark the occasion, Baby Born created its own …

Read More »

World Earth Day: Children talk plastic pollution in Zapf Creation video marking World Earth Day

Zapf Creation is marking World Earth Day – the annual event through which the world demonstrates its commitment to environmental protection – with the release of a special video reel, highlighting children’s understanding of the impact of single-use plastics on the planet. The team behind the UK’s popular Nurturing Doll …

Read More »

Doll sector trends ‘will play key roles in 2021 and beyond,’ says Zapf Creation UK

Reverberations of what has been a pivotal year for toy companies the world over will continue to be felt for years to come as ‘play at home’ trends and renewed emphasis on ‘play longevity’ have been earmarked as some of the lasting effects of the coronavirus pandemic. According to the …

Read More »

Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

Read More »

Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

Read More »