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The popular UK doll brand, Baby Annabell, has teamed up with some of the country’s leading children’s toy and play experts, including Dr Amanda Gummer and Heidi Skudder, to offer virtual advice and support for its online community in the brand’s new Ask the Experts campaign. In the run up …
Read More »Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites
Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …
Read More »Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions
Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …
Read More »Zapf’s Baby Annabell brand partners with Barnardo’s for 20th anniversary
As part of the campaign, Baby Annabell has created a limited edition doll called Baby Annabell My Special Day that comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.
Read More »The Mummy Diaries’ star Billie Faiers teams with Baby Annabell for 20th anniversary
The partnership has been forged as a means of highlighting the benefits Baby Annabell in child development, learning to care for another and as a tool to help introduce a new sibling to the family.
Read More »Zapf Creation’s Baby Annabell partners with The Lullaby Trust for Safer Sleep Week campaign
The partnership will see Baby Annabell host a series of Pyjama Day fundraising events at Bright Horizons nurseries across the UK as part of The Lullaby Trust’s Safer Sleep Week.
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