ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
MGA Entertainment (MGAE) has triumphed in this year’s Loved By Children Awards, with multiple wins for L.O.L Surprise!, Rainbow High, Glitter Babyz, Little Tikes, Baby Annabell and BABY born Surprise. MGAE brands were named as winner in nine of the 10 Playtime categories. Best-selling fashion doll and collectable brand L.O.L. Surprise! claimed three platinum …
Read More »Guy Rooney tapped for newly created Zapf Creation sales director role
The former Character Group executive and retail industry stalwart, Guy Rooney has been appointed to the newly created role of Zapf Creation sales director, where he will oversee the portfolio’s of Zapf’s award-winning brands, including Baby Annabell, Baby Born, and Baby Born Surprise. Reporting to UK managing director of MGA …
Read More »Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony
The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …
Read More »Baby Annabell launches new Little Sweet Princess range with Little Sweet Pony
The UK’s nurturing doll brand, Baby Annabell, has expanded its offering for younger children with a new princess theme, bolstering its now extensive range of best-selling dolls and accessories. The Little Sweet Princess collection is a first for Baby Annabell and is developed to encourage imaginative play in children. The …
Read More »World Earth Day: Children talk plastic pollution in Zapf Creation video marking World Earth Day
Zapf Creation is marking World Earth Day – the annual event through which the world demonstrates its commitment to environmental protection – with the release of a special video reel, highlighting children’s understanding of the impact of single-use plastics on the planet. The team behind the UK’s popular Nurturing Doll …
Read More »Baby Annabell teams with UK children and play experts for Ask the Experts campaign
The popular UK doll brand, Baby Annabell, has teamed up with some of the country’s leading children’s toy and play experts, including Dr Amanda Gummer and Heidi Skudder, to offer virtual advice and support for its online community in the brand’s new Ask the Experts campaign. In the run up …
Read More »Zapf Creation strengthen digital strategy for UK with new Baby Annabell and Baby Born websites
Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …
Read More »Zapf Creation launches gift with purchase initiative to promote Baby Born and Baby Annabell accessories and fashions
Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …
Read More »Zapf’s Baby Annabell brand partners with Barnardo’s for 20th anniversary
As part of the campaign, Baby Annabell has created a limited edition doll called Baby Annabell My Special Day that comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.
Read More »The Mummy Diaries’ star Billie Faiers teams with Baby Annabell for 20th anniversary
The partnership has been forged as a means of highlighting the benefits Baby Annabell in child development, learning to care for another and as a tool to help introduce a new sibling to the family.
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