Tag Archives: Baby Annabell

Zapf Creation is strengthening its digital strategy for the UK market with the launch of two new websites for its Baby Annabell and Baby Born brands. The new platforms will look to reinforce the brands’ positioning and align with their social media channels to ‘enhance customer loyalty and engagement.’ Each …

Zapf Creation has introduced a gift with purchase that will incentivise shoppers to purchase accessories and fashions from its Baby Born and Baby Annabell brands. Customers who spend £50 or more, or over €55 in Ireland, in store or online, will now get a free backpack from the same brand. …

As part of the campaign, Baby Annabell has created a limited edition doll called Baby Annabell My Special Day that comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.

The partnership has been forged as a means of highlighting the benefits Baby Annabell in child development, learning to care for another and as a tool to help introduce a new sibling to the family.

The partnership will see Baby Annabell host a series of Pyjama Day fundraising events at Bright Horizons nurseries across the UK as part of The Lullaby Trust’s Safer Sleep Week.