As part of the campaign, Baby Annabell has created a limited edition doll called Baby Annabell My Special Day that comes complete with a celebratory birthday outfit, party accessories including cupcakes and party plates, and eight lifelike functions.
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The partnership has been forged as a means of highlighting the benefits Baby Annabell in child development, learning to care for another and as a tool to help introduce a new sibling to the family.
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The partnership will see Baby Annabell host a series of Pyjama Day fundraising events at Bright Horizons nurseries across the UK as part of The Lullaby Trust’s Safer Sleep Week.
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