ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Aurora World has been tapped as the master toy partner for Aardman’s new animated musical special, Robin Robin in a deal that will see the company develop the plush version of the titular character. The new plush Robin Robin will be launched alongside the publishing and film premiere of the …
Read More »The Gruffalo renews plush deal with Aurora and makes sustainable move with Playpress
Magic Light Pictures has secured a raft of new licensees for its hit animated IP, The Gruffalo, as development of its licensing programme continues for 2020. Visage, MBI, Robert Fredrick, Playpress, and Snappyjack are the latest to join the Gruffalo family. Textile specialists Visage will produce Gruffalo craft printed fabrics, …
Read More »Aurora World picks up pan-European plush toy license for BTS and Line Friends’ BT21
Aurora World has been awarded a pan-European plush toy license for BT21, a series of globally revered characters developed by the character brand, Line Friends and the K-Pop sensation, BTS. The agreement was brokered by WildBrain CPLG. The contract, which runs from June 1, 2019 to Dec, 31, 2021, will …
Read More »Aurora World celebrates week-long YooHoo meet and greet on island of Herm
Aurora World, the company behind the globally successful YooHoo brand, is chalked its week-long May half-term holiday YooHoo meet and greet event up as a hit. The special event was held at a popular Channel Island tourist destination during the last school holiday. Scheduled from May 27 to 31, the …
Read More »Aurora World secures major WHSmiths deal for YooHoo plush lines
Aurora World has secured a major new partnership with the UK retail group WHSmith to bring an expanded cast of YooHoo plush characters to stores across the UK. Characters featured in this new line will be recognised from their starring new roles in the 3D Netflix Original series YooHoo to …
Read More »Aurora World renews exclusive YooHoo deal with Chessington World of Adventures
Aurora World has renewed its exclusive YooHoo sponsorship campaign with the popular UK family attraction, Chessington World of Adventures Resort. The new agreement will extend the initiative for a further two years. It follows an already highly successful two year stint for the brand that focused on the resort’s popular …
Read More »Aurora World secures month-long Moomin campaign with John Lewis
Moomin plush licensee, Aurora World has secured a hot spot area in the flagship John Lewis store in London’s Oxford Street for a Moomin-focused event running for the month of April. The month-long celebration will coincide with the marketing – and launch – of the hotly anticipated new animated series …
Read More »Aurora World scouts toy partners as YooHoo & Friends lands Netflix series
The plush specialist is spearheading a licensing programme for its 10 year old brand as it lands a new 52 episode series.
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