Tag Archives: Asmodee UK

Showcase 2021: Asmodee UK prepares for a year of Dobble, Pokémon, Family Games and more

Contact: 01420 593 593 Web: www.asmodee.co.uk The year for Pokémon, Dobble, and Family Games Though in-person trade shows may be off the table this winter, Asmodee will still be offering a sneak peek at their most exciting products for 2021 at the third instalment of AsmoFair, its pioneering virtual trade …

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Asmodee earmarks ‘massive year for Pokémon Trading Card Game’ as it readies 25th anniversary Shining Fates expansion

Asmodee UK has cited 2021 to be a ‘massive year for the Pokémon Trading Card Game’ which is gearing up top release the Shining Fates expansion, its first major product release in the year as the brand celebrates its milestone 25th anniversary this year. Despite the challenges of the pandemic, …

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Asmodee to launch PAW Patrol, Pixar, Marvel, and Minions licensed Dobble

Asmodee is launching four new licensed editions of its hit speed observation game Dobble this year thanks to a slew of partnerships with PAW Patrol, Pixar, Marvel, and Minions. Dobble, a game in which players must spot a single matching image between two cards, has grown into a national phenomenon …

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BrainBox Games enters the Wizarding World of Harry Potter in what will be ‘a huge year for the brand’

The popular educational games series, BrainBox is expanding its licensing activity into the Wizarding World with the release of its upcoming BrainBox Harry Potter in May next year. It marks a major development for the Green Board Games team, who has earmarked 2021 as a ‘huge year for the brand.’ …

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Asmodee Group undertakes thesis project into the developmental impact of playing board games

Asmodee Group, the parent company of Asmodee UK is undertaking its first thesis project exploring the impact of playing board games on cognitive functional development. Supported by its Asmodee Research development, the thesis is the company’s latest effort to promote better understanding of the effects of play on adults and …

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Home Help: How the pandemic has seen toy companies transition into support networks for families

Demand for toy brands to act beyond their products and offer supporting services to parents and families is tipped to continue into 2021 and beyond, as companies across the industry continue to transition into resources and networks for their audiences. The evolution of the traditional toy company has become part …

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Asmodee picks up The Sock Game for UK toy trade distribution

The Sock Game has been added to Asmodee UK’s Family Game range with a fresh new look coming for 2021, as the tabletop and board gaming giant becomes the exclusive UK distributor for the popular party game. The Sock Game first landed on retailer’s shelves in 2018, rising in popularity …

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Roger Martin takes up new Channel Director role with Asmodee UK as Coiledspring names Kerrie Corrigan its next GM

Coiledspring Games’ Roger Martin has been appointed to the newly created role of Hobby & Independent Channel Director for Asmodee UK, a move that comes amid a strategy and structure shake-up at the board gaming giant as it prepares for a projected further growth in the market this year and …

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Toy Fair 2020: Asmodee named UK’s number one games company by NPD Group

Asmodee has been named the UK’s number one games manufacturer by the industry analysts The NPD Group following a ‘stellar 2019 performance’ that saw the tabletop gaming goliath achieve 21 per cent growth year-on-year despite the overall toy market decline. Upon the release by NPD of its December data, Asmodee …

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Asmodee UK draws big brand plans for Dobble with LMI as it launches its Family Games range

Asmodee’s number one selling brand, Dobble is exploring a life outside of party gaming thanks to a new partnership with LMI, a UK licensing agency that will identify opportunities to expand the reach and audience for the IP through licensing partnerships. Andrew Maconie and the team at LMI have been …

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