Tag Archives: arts and crafts

Pigments of the imagination | ToyNews’ guide to the Arts & Crafts sector

Yet another product sector that can truly be heralded as a ‘saviour of sanity’ throughout the pandemic, the Arts & Crafts space is one that has witnessed considerable growth and demand this past year. It stands to reason, of course, as homeschooling parents have been turning to the medium of …

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Eco-friendly building kit Toyi takes home the iF Design Award 2021 for Best Product

The Istanbul-based creators of the eco-friendly creative building kit, Toyi, are celebrating a major win, having been awarded the iF Design Award 2021 in the Product category. Toyi caught the attention of judges this year for its ability to invite children to explore their surroundings in new and creative ways, …

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Craft Buddy eyes portfolio and personnel growth with new hire and new recruitment drive

Craft Buddy is eyeing national growth of its portfolio and personnel, having not only appointed a new product manager in the form of Katrina Oliver, but also a new recruitment drive following its recent period of increased sales and the success of its Disney Crystal Art range. The Chesham-based outfit …

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Epoch making toys launches first Aquabeads loyalty scheme in support of indie retailers

Epoch making toys has launched its first loyalty scheme for its arts and crafts brand, Aquabeads, with a ‘Bonus Beads’ loyalty campaign that will earn customers a free ‘Fantastic Starter Set’ worth £9.99. The initiative aims to demonstrate the importance of shopping locally, supporting independent retailers, while also recognising the …

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Brainstorm Toys combines arts and crafts with imaginative play with My Very Own Fairy Jar launch

Brainstorm Toys has welcomed the arrival of its new My Very Own Fairy Jar, a three in one activity set that combines arts and crafts with imagination and bedroom decor. My Very Own Fairy Jar enables kids to create their own fairy world and then light it up. The set …

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Kangaru Toys paints partnership with the National Gallery for drawing, painting, and activity sets

Kangaru Toys has landed a new licensing partnership with The National Gallery to develop and launch a series of drawing, painting, and activity sets. Under the deal, the new range will be specially developed for the National Gallery, bringing together Kangaru’s expertise in the arts, crafts, and activity sector, and …

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Arts, Crafts, and YouTube Stars | Canal Toys on a record last year and why it’s expanding beyond the booming arts & crafts market

The explosion of the arts & crafts sector over the course of the UK’s lockdown periods this past year has helped the internationally-reaching toy maker, Canal Toys achieve not only significant growth, but a record year of sales for the business. Fuelled by consumer demand for products to keep children …

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Trends UK launches creative campaign for kids to say ‘thank you’ with Little Brian Paint Sticks

Trends UK has kicked off a new campaign to help kids get creative with their ‘thank you’ messages to mothers, teachers, and home-schooling parents through the use of the Little Brian Paint Sticks range. The spring campaign began with TV and social media support in February and continues this month …

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Build Your Own to follow first-year success with Mini Builds range launch this year

The award-winning STEM arts and crafts specialist, Build Your Own is expanding its range of eco-friendly activity kits with the planned launch of its Mini Builds range later this year. Scheduled for release this summer, the new range has been designed to compliment the firm’s current collection of Build Your …

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Homegrown | Rex London and the processes of “achieving something great”

The latest in a series of articles exploring and celebrating the homegrown British toy design and production scene across all stages of its development, ToyNews catches up with the internationally reaching gifting, toy, and craft specialist, Rex London to talk about the successes of 2020 and how a healthy retailer …

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