Tag Archives: arts and crafts

Whirli learning: Selling toys the Whirligig way – inside the UK’s independent ‘make and do’ retailer

A former teacher-turned-coffee shop owner-turned-managing director of the UK’s biggest independent toy retailer outside of a buying group, Whirligig Toys’ Peter Allinson is a champion of the ‘things to make and do’ toy space. ToyNews takes a look at the working parts to find out what makes this toy retailer …

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Craft Buddy secures major licensing partnership with Disney for new licensed Crystal Art ranges

The arts and crafts specialist, Craft Buddy, has struck up a major licensing partnership with Disney to bring a raft of new licensed Crystal Art lines to market in spring next year. The range will be based upon some of Disney’s most iconic and popular characters. The license will be …

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Cra-Z-Art opens first international sales office in Manchester as it eyes European growth

The popular arts and crafts kits, puzzles, and school supplies manufacturer, Cra-Z-Art has opened its first international sales office in Manchester as the company continues to see steady international growth. The new office will be headed up by the toy industry sales veteran, Oliver Williams. Located in Manchester’s city center, Cra-Z-Art’s …

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Inside Out Toys brings ReCycleMe arts and crafts products into its sustainable-focused portfolio

The family owned and run small business, Inside Out Toys has underlined its dedication to the sustainable toys market with the introduction of ReCycleMe branded arts and crafts ranges to its toys and games portfolio. It marks the first time the company has entered the arts and crafts market. “Fun2Give …

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Craft Buddy lands major toy retail partnerships in Germany in time for key Christmas shopping season

Craft Buddy is eyeing European expansion having secured a new retail partnership with two of Germany’s biggest toy retailers, Muller Handels GmbH and ROFU Kinderland Spielwarenhandels. The move sees the firm’s flagship Crystal Art brand become available in all 500 Muller stores, and 95 ROFU outlets ahead of Christmas. “In …

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Craft Buddy is ramping up its UK retail partnership with Norton PR campaign

The arts, crafts, and hobby specialist, Craft Buddy is ramping up awareness for its popular Crystal Art brand ranges through a new targeted B2B campaign for 2020 and 2021. Already firmly placed within toy, gift, and hobby markets across Europe, Craft Buddy is looking to expand the Crystal Art brand …

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From Paris with Love: Djeco talks its past, present and future in a post-pandemic world

On the fringes of the Latin Quarter in the heart of Paris, Djeco’s headquarters stand steeped in a culture and history that not only runs through the European city, but the veins of a team of creatives and designers, and into the style, look, and feel of the toys and …

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Japanese character brand Rilakkuma makes play for the arts and crafts sector with Graine Creative

The popular Japanese character brand, Rilakkuma, is making its way into the arts and crafts sector, thanks to a new partnership with the French arts and crafts specialist, Graine Creative. The new deal adds to a rapidly growing consumer products portfolio for the world’s most relaxed bear cub in Europe. …

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Bargain Max launches arts and crafts competition for kids at home through lockdown

The UK online toy retailer Bargain Max has launched a nation-wide competition to look for the very best arts and craft talent from babies, toddlers and children. The initiative is part of the retailer’s move to engage with and provide entertainment for kids and families stuck at home during the …

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Craft Buddy makes toy market debut with the launch of its Frameables range

The arts and crafts brand, Craft Buddy is expanding into the toy market with the launch of Frameables, its first product designed specifically for children. Frameables makes use of the firm’s popular Crystal Art format for a range of crafting products that have been designed to help children develop motor …

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