Tag Archives: arts and crafts

Flair relaunches craft favourite Paper FX

Flair GP is to add to the wave of toys with eco-friendly features with the relaunch of a favourite craft toy, Paper FX, supported by an extensive marketing campaign. DreamToy winner Paper FX enables users to create stylish accessories, gifts and decorations from old magazines, wrapping paper, posters, junk mail and …

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BBC Studios signs MV Sports and Character Options for new Bluey lines

BBC Studios has signed new UK licensing deals with MV Sports and Character Options for Bluey wheeled toys and arts and crafts products, as the brand is named the UK’s number one new toy property for 2021 by NPD. MV Sports will also be adding to its existing line of Hey Duggee products. Mandy …

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Crayola aims to spark creativity this back to school season with new social media campaign

The iconic arts and crafts brand, Crayola is on a mission to spark creativity and inspiration among UK children this back to school season, with a new campaign designed to kick-start a new school year and help the country’s pupils make up for lost education during the pandemic. In a …

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From the US | PlayMonster advances its arts and crafts line-up with Spirograph Animator

PlayMonster has extended its partnership with Hasbro to welcome an innovative addition to its Arts and Crafts portfolio this season, with the launch of Spirograph Animator, a new kit that allows creators to spin their art to life using light and motion. Designed to tap into a new generation of …

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TOMY grows arts and crafts portfolio with launch of Maché Magic

TOMY is continuing to grow its arts and crafts category and tap into the ‘growing trend for home made gifting’ with the launch of its Maché Magic, a new play-set that brings DIY paper-maché to the toy aisles. Maché Magic requires only tissue paper and water to get underway in …

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Andrew Welch joins Craft Buddy in newly created head of marketing role

The experienced toy industry personality, Andrew Welch, has joined the Craft Buddy team as its new head of marketing, a newly created position at the firm as it looks to develop its arts and crafts offering further. Welch brings with him more than 16 years of industry experience spent in …

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PlayMonster ‘scales footprint in arts & crafts’ with Ann Williams Group acquisition

The international toy company, PlayMonster has acquired the award-winning craft and activity kits manufacturer, Ann Williams Group in a move that will ‘further scale the company’s footprint’ in the arts and crafts toy sector. Brands now joining the PlayMonster portfolio as part of the deal, include Craft-tastic, Loopdedoo, Craft Crush, …

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“It’s at the forefront of innovation”: Crafting meets social media as Flair launches Let’s Glow Studio

Flair has lifted the lid on a new genre-bending product launch called Let’s Glow Studio, a content creation craft kit that aims to merge the current demand for arts and crafts with the social media content creation space, using a new GlowFabric Technology to bring content to life. The patent-pending …

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The handmade tale | Fiesta Crafts on why the demand for arts & crafts is here for the long run

Fiesta Crafts has become a name synonymous with the make and do sector, thanks to a portfolio of arts and crafts ranges spanning it all, from 3D construction craft kits and masks to family games; all of which took its turn in the spotlight this past year. ToyNews catches up …

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Artistic Flair | From Spirograph to Sneak’Artz, Flair talks mixing its mediums in the Arts & Crafts space

Home to some of the most recognisable heritage brands in the arts and crafts sector – namely Spirograph and Plasticine – Flair is a company well-versed in the art of preserving the rich history of cross-generational brands, while pursuing the unique and innovative in a sector that is as much …

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