ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The play-sets can be constructed and then transformed into a world of hidden mysteries through the power of AR tech
Read More »LEGO launches wave of first AR infused play-sets with LEGO Hidden Side
Youth electronics to drive toy sales growth as consumer tech set for $23bn a year
While toy sales in the US have taken a hit to the tune of two per cent over the past year, key drivers in the space have been highlighted as youth electronics - the likes of Fingerlings and the growing tech toy space - as well as collectables and arts and crafts.
Read More »AliveLab secures Department of International Trade award for ‘exceptional’ export efforts
The company founders were invited to the Foreign Office last week where they were presented with the Board of Trade Award for Outstanding Contribution to International Trade and Investment by Dr Liam Fox MP.
Read More »Time travelling toys lets you visit the worlds of Albert Einstein, Marie Curie and Nikola Tesla
Today is Art Day has launched a new brand called The History Figures, scannable action figures that open augmented reality doorways to the world's of some of history's most eminent scientists.
Read More »UK tech and play firm Curiscope eyes US market move with Child’s Play Comms
Through its appointment, Child’s Play will be responsible for managing media relations to launch and support the brand in the US.
Read More »Toying with reality: What new VR and AR experiences means for the industry
"It's now time for the industry to ride the MR experiential wave."
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