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Tag Archives: AR

AR toy and game developer opens first interactive play and learning centre in China

China has welcomed its first augmented reality play-based learning centre to Xiamen, an area that will provide immersive learning experiences to children across health, language, social and emotional, science, and art subjects. The new concept arrives courtesy of Blue Hat Interactive Entertainment Technology, a leading name in the development of …

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VanchCard UK launches “game-changing” AR-infused trading card game

A Manchester-based team of gamers, developers and play-enthusiasts is looking to push the UK’s status as the home of innovation in the toy space with the launch of a new AR infused trading card series called Full Evolution. The new trading card game and app aims to offer a new …

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Wicked Cool Toys joins eSports movement with LAMO universe launch

Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …

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Spin Master unveils new collectable, trading card and AR-fused franchise, Dragamonz

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

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