Tag Archives: AR

Niantic, the team behind the wildly popular AR game Pokémon GO, has teamed up with Hasbro and TOMY to develop a new augmented reality title based on the Transformers franchise. Titled ‘Transformers: Heavy Metal’, the new game will see players battle with characters from the Transformers series in real world …

With brands like Pokémon and LEGO paving the way for toy manufacturers (big and small) to bring augmented reality into their products, and as the technology continues to blend hands-on play with endless digital universes, it’s small wonder why the AR toy trend has caught the imagination of so many. …

China has welcomed its first augmented reality play-based learning centre to Xiamen, an area that will provide immersive learning experiences to children across health, language, social and emotional, science, and art subjects. The new concept arrives courtesy of Blue Hat Interactive Entertainment Technology, a leading name in the development of …

A Manchester-based team of gamers, developers and play-enthusiasts is looking to push the UK’s status as the home of innovation in the toy space with the launch of a new AR infused trading card series called Full Evolution. The new trading card game and app aims to offer a new …

Wicked Cool Toys was looking to set a new precedent in video gaming culture’s vastly expanding world of esports when it previewed the LAMO universe at this year’s New York Toy Fair as one of the first toy company to spot the opportunity in the growing entertainment sector. The LAMO …

Spin Master has lifted the lid on a new toy franchise that looks to blend collectable figures with the action of a trading and battling card game, all while using the power of AR technology. A leap forward in the hybrid toy stakes, Dragamonz is a line of collectable eggs …

The play-sets can be constructed and then transformed into a world of hidden mysteries through the power of AR tech

While toy sales in the US have taken a hit to the tune of two per cent over the past year, key drivers in the space have been highlighted as youth electronics - the likes of Fingerlings and the growing tech toy space - as well as collectables and arts and crafts.

The company founders were invited to the Foreign Office last week where they were presented with the Board of Trade Award for Outstanding Contribution to International Trade and Investment by Dr Liam Fox MP.

Today is Art Day has launched a new brand called The History Figures, scannable action figures that open augmented reality doorways to the world's of some of history's most eminent scientists.