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Tag Archives: AR technology

Melbot Studios secures Kickstarter funding for AR kawaii pet care toy in 24 hours

Melbot Studios has joined the Kickstarter elite, having secured 100 per cent of its target funding in just 24 hours of its Melbits campaign going live on the crowdfunding platform. The Spanish tech toy studio took to Kickstarter last month with a project to bring virtual and physical pets together …

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LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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Bandai launches creative new AR ecosystem of play with Tori

The lid has been lifted and Bandai Namco has unveiled Tori, a new creative, augmented reality ecosystem of play that enables children to play interactively while encouraging individual creativity, collaboration and critical thinking. Tori leverages Bandai’s own patented Mirror Play technology, billed as a ‘perfect combination’ of augmented interaction powered …

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