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Tag Archives: AR technology

LEGO Hidden Side AR building kits “will bridge generations” as toymaker teases plenty more to come

LEGO’s Hidden Side Augmented Reality infused play-sets are not just the ‘bridge between physical and digital play that kids have been calling for,’ but the bridge between generations, according to Marius Lang, senior director of marketing for the UK and Ireland. At a UK media launch held at Leicester Square’s …

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Bandai launches creative new AR ecosystem of play with Tori

The lid has been lifted and Bandai Namco has unveiled Tori, a new creative, augmented reality ecosystem of play that enables children to play interactively while encouraging individual creativity, collaboration and critical thinking. Tori leverages Bandai’s own patented Mirror Play technology, billed as a ‘perfect combination’ of augmented interaction powered …

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