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Tag Archives: anatomy of a blockbuster toy

Anatomy of a blockbuster toy: Stretch Armstrong

From its 1976 debut to a global fame that spans licensed toy lines and its own Netflix series, Stretch Armstrong’s success is one that covers multiple generations. Robert Hutchins gets hands on with this iconic muscle man.

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Anatomy of a Blockbuster Toy: Play-Doh

Since its launch as a toy in 1956, after being used as a cleaning agent in the 1930s, Play-Doh has rocketed to global fame, shifting over two billion tubs of the compound to become the number one arts and crafts product in the UK. As the brand turns 60, Robert Hutchins explores the versatility of this blockbuster toy.

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Anatomy of a blockbuster toy: Aquadoodle

Despite not being one of Tomy’s own brands, Pilot’s Aquadoodle licence has flourished under the company in the UK. Spawning different lines, embraced by different licences and providing kids with water-based fun that doesn’t stain, Billy Langsworthy talks to Tomy’s Hayley Woodward about how the Aquadoodle has remained a family favourite for ten years

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Anatomy of a blockbuster toy: LeapPad

For the last two years, LeapPad has been the number one tablet in the UK market year to date, says LeapFrog. Here, the firm tells Samantha Loveday about its plans for the latest incarnation, the Ultra, why sales are still growing and how the brand has continually captured the attention of kids, and their parents

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LEGO Minifigure: Anatomy of a blockbuster toy

The number of LEGO Minifigures made equates to more than half the world’s population. Four are sold every second, and 18 million have been sold in the UK to date from series one to ten. How can a small figure be such a big hit? Dominic Sacco questions LEGO Minifigure brand manager Harry Harrison

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Anatomy of a blockbuster toy: Power Rangers Morpher

Go Go Power Rangers! It’s been a top ten boys action brand since the TV show leapt onto screens in 1993 and now it’s powering up again for its 20th anniversary with Megaforce. Dominic Sacco looks at the past, present and future of Power Rangers before analysing the latest Morpher toy.

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