Tag Archives: American Girl

Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …

Mattel appears to be making more streamlining efforts following word of the closure of its New York office amid a $650 million cost saving plan.