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Mattel’s salute to the frontline key workers playing their role in helping the world fight the coronavirus pandemic have been paid recognition at this year’s all-virtual Toy of the Year Awards amid a triumphant sweep of four award category wins for the global toy maker. It was the firm’s own …
Read More »Mattel names industry veteran Jamie Cygielman its SVP of American Girl
Mattel has appointed a new senior vice president and general manager of its American Girl brand in the form of the industry marketing veteran, Jamie Cygielman. The former chief marketing officer of Iconix Brand Group will come on board to lead the award-winning American Girl brand across its global consumer …
Read More »US: American Girl to close Wisconsin distribution centre
Mattel appears to be making more streamlining efforts following word of the closure of its New York office amid a $650 million cost saving plan.
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