ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Dr Gummer’s Good Play Guide has struck up a new partnership with the Toymaster to support the retail group with seasonal and developmental milestone articles and blog posts, branded POS for Good Play Guide recommended lines and a raft of in-store activations. The Good Play Guide will leverage its expertise …
Read More »Product of the pandemic: How has Covid-19 influenced change over the pre-school sector?
There’s no doubt that the pandemic has changed the dynamic of toy selling this year. With families up and down the country now locked in for lockdown a second time around, and in that all important run-up to Christmas, the consumer’s taste in toys has certainly become a product of …
Read More »Retail feature: Finding the community in isolation
It’s always worth remembering that in times like these, for every anxiety-inducing headline churned out to cook up one social narrative, there’s an equal and opposite act of positivity happening somewhere and being carried out by someone to counter it. It is in the midst of the COVID-19 pandemic that …
Read More »Fundamentally Children celebrates five years with £5,000 services giveaway
Fundamentally Children is celebrating its fifth birthday by offering one lucky company the chance to win £5,000 worth of its services. Established in 2014, Fundamentally Children has grown from a start-up encompassing the Good Toy and App Guides and consultancy services, to being a multi-disciplinary agency providing brand-building services to …
Read More »The Good Toy Guide partners with Scandinavian Toy Institute in latest expansion
The Good Toy Guide is joining forces with the Scandinavian Toy Institute to bring its Good Toy certification and brand support to toy makers across the region. The new partnership will enable toy manufacturers to gain the Scandinavian body’s certification if their products carry documented play and learning values. An …
Read More »The Good Toy Guide launches in the US
“Expanding the Good Toy Guide into new territories is the logical next step for us. The brand is well established, trusted and respected by consumers and the industry alike in the UK, and is ready to bring its many benefits to US companies and families too.”
Read More »Retail therapy: Fundamentally Children on the changing face of retail
Following the successful launch of its new experiential-retailing initiative, the Good Toy Zone, Fundamentally Children's Amanda Gummer talks us through the changing toy retail landscape.
Read More »