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Tag Archives: Alpha Group

Chuggington: “With Alpha Group we’re bringing the series to life like never before”

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

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Preparations being made for ‘significant relaunch’ of Chuggington next year

Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …

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“The toy invention scene is alive and kicking,” says Alpha Group’s VP of global product design, Darren Lee Phillipson

Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of prying questions. This month, it’s Alpha Group’s vice president of global product design, Darren Lee Phillipson as we dig a little deeper into the toy design scene. How would you describe the current …

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