Tag Archives: Alpha Group

Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …

Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …

Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of prying questions. This month, it’s Alpha Group’s vice president of global product design, Darren Lee Phillipson as we dig a little deeper into the toy design scene. How would you describe the current …

Last year, Spin Master alleged that the magnetic transformation feature in Alpha group’s Screechers Wild toys infringed on its own patents covering its Bakugan toys.

The appointment is the latest move in the studio’s continued efforts to expand the pre-school property’s footprint across Asia and prepares for a wider consumer product roll-out in the region.

eOne has recently expanded its team in Hong Kong as the popularity of Peppa Pig grows across consumer products and live experiences.

Alpha has retained specialised international law firms to defend its rights to release the product.

The multi-territory deal will see a range of consumer products produced for the 7ate9 Entertainment show.

Revell is creating a raft of construction toy for an international launch with planned products including the main characters from the popular Super Wings series.

Alpha US will introduce a full range of toys, collectables, plush and novelty items for the Nickelodeon brand in 2019.