ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Alpha Group, the leading kids content provider and toy manufacturer group in China, has partnered with Markettcom to expand the licensing opportunity for its popular preschool animation Super Wings in the MENA region. Super Wings is a CGI preschool animation series centered around a jet plane named Jett, who delivers packages for …
Read More »Apha Group secures master toy rights for Keith Chapman’s newest pre-school series Camp Furly
Keith Chapman, the creator of the global hit PAW Patrol, has partnered with Studio Liddell in the UK, and Alpha Group to develop and produce a new CGI animated pre-school TV series, Camp Furly. The new series aims to inspire children to venture outdoors and connect with the environment and …
Read More »Chuggington: “With Alpha Group we’re bringing the series to life like never before”
Chuggington is making its comeback in 2020 as the brand and children’s TV series celebrates its tenth anniversary and its returning sixth series with an all guns blazing licensed product programme, kicking off with master toy partner, Alpha Group. Having acquired the Chuggington brand from Ludorum in December last year, …
Read More »Preparations being made for ‘significant relaunch’ of Chuggington next year
Preparations are being made for the significant relaunch of the children’s brand, Chuggington as it readies to return to screens and the toy aisle via its master toy partnership with Alpha Group. IP owner, Herschend Entertainment Studios is expanding its leadership team with Natalie Setton, who joins the team as …
Read More »“The toy invention scene is alive and kicking,” says Alpha Group’s VP of global product design, Darren Lee Phillipson
Each month, ToyNews picks on one industry bigwig to put through the ringer with a series of prying questions. This month, it’s Alpha Group’s vice president of global product design, Darren Lee Phillipson as we dig a little deeper into the toy design scene. How would you describe the current …
Read More »Alpha Group will pull Screechers Wild toys from UK in Spin Master settlement
Last year, Spin Master alleged that the magnetic transformation feature in Alpha group’s Screechers Wild toys infringed on its own patents covering its Bakugan toys.
Read More »eOne names Alpha Group master toy partner for PJ Masks in China
The appointment is the latest move in the studio’s continued efforts to expand the pre-school property’s footprint across Asia and prepares for a wider consumer product roll-out in the region.
Read More »Alpha Group named master toy partner for Peppa Pig in China
eOne has recently expanded its team in Hong Kong as the popularity of Peppa Pig grows across consumer products and live experiences.
Read More »Alpha Group reaffirms launch of Screechers Wild after Spin Master files for patent infringement
Alpha has retained specialised international law firms to defend its rights to release the product.
Read More »DHX taps Alpha for Monster Mayhem toys
The multi-territory deal will see a range of consumer products produced for the 7ate9 Entertainment show.
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