ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Out There First has confirmed its acquisition of Alex Brands under the new company, Alex Global Products. Under the new deal, Alex Global Products will be the new home for the biggest and best of the Alex Brands family of popular toy brands, including Alex Toys, Scientific Explorer, Poof, Ideal, …
Read More »US: Alex Brands lands major schools campaign with Rube Goldberg Machine Contest
The iconic Slinky is making its way to thousands of classrooms across the US this autumn as an official sponsor of the 2019-2020 Rube Goldberg Machine Contest. The partnership, formed between the Slinky brand owner Alex Brands and Rube Goldberg, will celebrate not only the engineers behind both concepts – …
Read More »Alex Brands sells Juratoys to European private equity firm Argos Wityu
The toy firm has appointed Harris Williams & Co as advisor over the sale of Juratoys, a French toy outfit that carries the popular Janod and Kaloo brands.
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