Tag Archives: advertising

More fixtures announced for Smoby’s top-flight football campaign

The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch …

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UNICEF playbook aims to combat stereotyping in advertising

UNICEF and The LEGO Group have collaborated on a playbook for business audiences to provide starting points for defining the different types of stereotyping in advertising that can have a harmful impact on a child’s well-being and development. Children need diverse role models who can positively impact their perceptions of …

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Kids Industries launches Amazon Kids+ multichannel national ad campaign 

Family-focused marketing agency Kids Industries (KI) has announced the launch of its national ‘Feed their hungry minds’ multichannel advertising campaign for Amazon Kids+. The agency created the campaign to drive awareness of the all-you-can-eat service for kids that provides unlimited access to thousands of child-friendly books, movies, TV shows, apps and games. …

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YouTube is driving higher toy purchases than broadcast TV, new Giraffe Insights study reveals

Children have better recollection of adverts they have seen on YouTube than on broadcast TV, with higher purchase numbers being driven by online advertising, a new study from Precise TV and Giraffe Insights has revealed. The children, youth, and family research agency has found that twice as many children (70 …

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