ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Addo Play Ltd (part of TEAL Group Holdings) has announced a new multi-year partnership between national Australian retailer, Target Australia, and early-years British toy specialty brand, Early Learning Centre. The collaboration will see Early Learning Centre’s best-selling toys featured in multi-bay shop-in-shops in all of Target’s 120 stores across Australia. …
Read More »Addo Play will play major role in putting ELC brand ‘back in the minds of consumers’
As part of the £13.5 million group acquisition by The Entertainer, Early Learning Centre will now be joining the Addo Play portfolio of brands.
Read More »The Entertainer’s Addo Play secures exclusive deal with Toys R Us Canada
The new agreement is expected to significantly step up Addo Play’s global trading footprint, now making Toys“R”Us Canada a pivotal part of the UK start-up’s growth plans.
Read More »Addo and The Entertainer launch B Friends dolls to the UK with exclusive partnership
The new range - which has been created by Addo for The Entertainer - has been designed with the latest trends in mind while highlighting the importance of friendship through each doll’s hobbies and the tagline ‘B Fun, B Fab, B Friends’.
Read More »Addo Play sees ‘stellar third year’ amid The Entertainer’s record year’s trading
“Addo Play, our exclusive branded toy range enjoyed strong growth over the last 12 month period, placing them as our fourth biggest supplier.”
Read More »Addo Play eyes global growth with Fingerlings licensed line
The firm s heading to Distoy for the third year running to showcase its portfolio of more than 200 SKUs with worldwide expansion on the table.
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