Tag Archives: Activision Blizzard

The US toy firm, PlayMonster has appointed the industry heavyweight, Tim Kilpin as its new president with immediate effect. Kilpin is recognised as a leader  within the toy and children’s entertainment industry for over 35 years, for having set brand strategies and creative direction for many of the world’s most …

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

Hasbro has launched its Overwatch action figure range to retailers across the US and Canada, including with the likes of GameStop, Walmart, Toys R Us Canada and WB Games. The new line-up consists of the Overwatch Ultimate Series six-inch figure and dual pack assortments and the Overwatch Ultimate Series six-inch …

In his place, Activision is bringing in Steve young, the former executive president and chief revenue officer for the company who will step into the role next month.

First to the stage at the video game studio’s annual BlizzCon celebration was the Nerf Rival Overwatch McCree Edition, the third blaster in the Nerf Rival Overwatch line-up.

A range of small recreations of a few of the maps as well as some larger structures and non-minifigure versions of a few heroes have been leaked, firstly via the YouTuber Ninja Whip and then followed by a number of others who discovered them on Target's official website.

The LEGO Omnic Bastion is a new Blizzard-exclusive model and the first reveal in the collaboration between the video game studio and the Danish toymaker.

The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.

Dive into the world of tabletop gaming in our extensive look at UK Games Expo and an in-depth look at the board gaming scene.

In an interview with ToyNews, the ex-Mattel man and now head of the video game studio’s recently formed CP division, has praised the industry’s recognition of fan engagement in video gaming franchises that ‘reaches new levels.’