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Tag Archives: Activision Blizzard

PlayMonster names industry heavyweight Tim Kilpin as its new president

The US toy firm, PlayMonster has appointed the industry heavyweight, Tim Kilpin as its new president with immediate effect. Kilpin is recognised as a leader  within the toy and children’s entertainment industry for over 35 years, for having set brand strategies and creative direction for many of the world’s most …

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As video game IP rises in the toy space, BLE details first gaming activation partners

Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …

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Hasbro launches its Overwatch action figures

Hasbro has launched its Overwatch action figure range to retailers across the US and Canada, including with the likes of GameStop, Walmart, Toys R Us Canada and WB Games. The new line-up consists of the Overwatch Ultimate Series six-inch figure and dual pack assortments and the Overwatch Ultimate Series six-inch …

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“They see what we see, the shift is monumental”: Activision CP CEO Tim Kilpin on toys and video games

In an interview with ToyNews, the ex-Mattel man and now head of the video game studio’s recently formed CP division, has praised the industry’s recognition of fan engagement in video gaming franchises that ‘reaches new levels.’

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