The US toy firm, PlayMonster has appointed the industry heavyweight, Tim Kilpin as its new president with immediate effect. Kilpin is recognised as a leader within the toy and children’s entertainment industry for over 35 years, for having set brand strategies and creative direction for many of the world’s most …
Read More »As video game IP rises in the toy space, BLE details first gaming activation partners
Brand Licensing Europe has released details of the first partnerships and the official title of its Gaming Activation at this year’s show. Having tapped the expertise of the creative agency PowerStation Studios, the gaming and esports activation – titled The Arcade – will feature a host of the biggest names …
Read More »Hasbro launches its Overwatch action figures
Hasbro has launched its Overwatch action figure range to retailers across the US and Canada, including with the likes of GameStop, Walmart, Toys R Us Canada and WB Games. The new line-up consists of the Overwatch Ultimate Series six-inch figure and dual pack assortments and the Overwatch Ultimate Series six-inch …
Read More »Tim Kilpin retires from Activision Blizzard Consumer Products as firm names new president
In his place, Activision is bringing in Steve young, the former executive president and chief revenue officer for the company who will step into the role next month.
Read More »Blizzard Entertainment and Hasbro unveil new Overwatch Nerf blasters and figures
First to the stage at the video game studio’s annual BlizzCon celebration was the Nerf Rival Overwatch McCree Edition, the third blaster in the Nerf Rival Overwatch line-up.
Read More »More LEGO Overwatch sets revealed via Target, neither LEGO nor Blizzard confirm
A range of small recreations of a few of the maps as well as some larger structures and non-minifigure versions of a few heroes have been leaked, firstly via the YouTuber Ninja Whip and then followed by a number of others who discovered them on Target's official website.
Read More »Activision and LEGO’s first LEGO Overwatch set won’t be coming to retailers yet
The LEGO Omnic Bastion is a new Blizzard-exclusive model and the first reveal in the collaboration between the video game studio and the Danish toymaker.
Read More »Blizzard Entertainment unveils the Nerf Rival Overwatch D.VA Blaster at ChinaJoy
The video game studio chose China’s Digital Entertainment Expo and Conference as the site of the big reveal, a Nerf blaster designed in the style of D.VA’s signature accessory in Overwatch.
Read More »Read the June issue of ToyNews online
Dive into the world of tabletop gaming in our extensive look at UK Games Expo and an in-depth look at the board gaming scene.
Read More »“They see what we see, the shift is monumental”: Activision CP CEO Tim Kilpin on toys and video games
In an interview with ToyNews, the ex-Mattel man and now head of the video game studio’s recently formed CP division, has praised the industry’s recognition of fan engagement in video gaming franchises that ‘reaches new levels.’
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