ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …
Read More »Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025
Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …
Read More »Toikido named master toy partner on Netflix’s feature animation Back to the Outback
Toikido has been named the master toy partner for Netflix’s upcoming feature film, Back to the Outback, an animated adventure following a ragtag group of animals and their daring escape from captivity. With the film scheduled to make its global debut this autumn, Toikido has secured the rights to manufacture …
Read More »Hasbro scraps Cara Dune figures in wake of The Mandalorian’s Gina Carano firing
Hasbro has canned its plans to produce any more action figures of The Mandalorian character Cara Dune, after the actress Gina Carano was fired by Disney last week over a series of controversial social media posts. Reports that the toy maker was no longer approved to produce the character’s action …
Read More »Jazwares extends UFC partnership to launch Conor McGregor and Amanda Nunes action figures
The global toy company, Jazwares, has extended its partnership with the world’s premier mixed martial arts organisation, UFC, to launch a new range of collectable figures courtesy of Ringside Collectibles. Under the latest deal, popular UFC fighters Conor McGregor, Jorge Masvidal, Amanda Nunes, Francise Ngannou, Israel Adesanya, and Urijah Faber …
Read More »Pop culture specialist Super7 lands colossal Toho deal for Godzilla ReAction figures
The pop culture design house and toy manufacturer, Super7 has landed a colossal new partnership with Toho International to bring the King of Monsters – Godzilla – into its world of ReAction figures and more. Super7’s 3.75-inch articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a …
Read More »Sponsored Content: Spin Master powers up DC Batman range with super hero marketing
Leading UK toy company, Spin Master, continues its partnership with Warner Bros. to bring Batman’s adventures to life with innovative toys. As one of the newest toy licensees for the iconic Batman franchise, Spin Master is bringing its unique twist to innovative product including boy’s action figures, remote control vehicles, …
Read More »Toy Fair 2020: “UK toy market still Europe’s largest, despite six per cent drop in year on year sales”
The toy industry has endured some difficult trading conditions through 2019 with a six per cent drop in year on year sales to find sales for the year totalling £3.2 billion, according to the latest figures revealed at Toy Fair 2020. Despite the dip, the UK remains the largest toy …
Read More »Panda Mony Toys: “It seems to me that kids aren’t respected by the entertainment industry”
The independent US outfit, Panda Mony Toys has made it its mission in recent years to shake up the action figure market, a space it believes has “become stagnant with toy companies chasing the big comic book and movie franchises” with the launch of its original IP, Alter Nation. Earlier …
Read More »Hasbro launches its Overwatch action figures
Hasbro has launched its Overwatch action figure range to retailers across the US and Canada, including with the likes of GameStop, Walmart, Toys R Us Canada and WB Games. The new line-up consists of the Overwatch Ultimate Series six-inch figure and dual pack assortments and the Overwatch Ultimate Series six-inch …
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