ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
WWE and Mattel have announced a multi-year extension of their global master toy licensing agreement. The extended partnership includes exclusive rights around Action Figures, Action Figure Accessories and Kids Toy Title Belts. The portfolio of innovative toys that Mattel and WWE have developed together since 2009 are currently stocked in …
Read More »Mattel debuts new He-Man and The Masters of the Universe toys as first Netflix trailer lands
Mattel has lifted the lid on a new collection of toys and action figures inspired by the new animated Netflix series, He-Man and the Masters of the Universe, a CGI reinvention of the cult classic series that has been developed for a new generation of fans. Detailed in a post …
Read More »Moose Toys launches Akedo Ultimate Arcade Warriors its next ‘global action franchise mega hit’
Moose Toys is delivering a knockout new launch this summer and its ‘biggest boys’ launch to date’ with the arrival of Akedo – Ultimate Arcade Warriors, a battling action figure series that will launch with a new animated series, a licensing programme managed by WildBrain CPLG, and a special tournament …
Read More »Jazwares launches new All Elite Wrestling action figures, plush, and more to the international stage
The global toy and licensing specialist, Jazwares has extended its partnership with All Elite Wrestling to reveal a new line of Wrestling Buddies plush and action figures for the international stage. The new line-up was unveiled during AEW’s live Double or Nothing Fan Fest in Jacksonville, Florida last week, where …
Read More »JAKKS Pacific expands global toy partnership with SEGA of America for Sonic the Hedgehog
JAKKS Pacific has renewed and expanded its global toy partnership with SEGA of America for the classic and modern versions of the hit entertainment franchise, Sonic the Hedgehog. Under the extended partnership, JAKKS will design, manufacture, market, and sell Sonic the Hedgehog branded toy product lines worldwide, commencing in 2022. …
Read More »Jazwares extends Epic Games partnership for new Fortnite figures, play-sets and vehicles through to 2025
Jazwares has signed a new licensing partnership with Epic Games, extending the toy company’s current Fortnite deal through to 2025 and expanding upon its range of toys and collectables. The deal, brokered by licensing agency IMG, will start from January 2022 and will see Jazwares become the exclusive toy partner …
Read More »Toikido named master toy partner on Netflix’s feature animation Back to the Outback
Toikido has been named the master toy partner for Netflix’s upcoming feature film, Back to the Outback, an animated adventure following a ragtag group of animals and their daring escape from captivity. With the film scheduled to make its global debut this autumn, Toikido has secured the rights to manufacture …
Read More »Hasbro scraps Cara Dune figures in wake of The Mandalorian’s Gina Carano firing
Hasbro has canned its plans to produce any more action figures of The Mandalorian character Cara Dune, after the actress Gina Carano was fired by Disney last week over a series of controversial social media posts. Reports that the toy maker was no longer approved to produce the character’s action …
Read More »Jazwares extends UFC partnership to launch Conor McGregor and Amanda Nunes action figures
The global toy company, Jazwares, has extended its partnership with the world’s premier mixed martial arts organisation, UFC, to launch a new range of collectable figures courtesy of Ringside Collectibles. Under the latest deal, popular UFC fighters Conor McGregor, Jorge Masvidal, Amanda Nunes, Francise Ngannou, Israel Adesanya, and Urijah Faber …
Read More »Pop culture specialist Super7 lands colossal Toho deal for Godzilla ReAction figures
The pop culture design house and toy manufacturer, Super7 has landed a colossal new partnership with Toho International to bring the King of Monsters – Godzilla – into its world of ReAction figures and more. Super7’s 3.75-inch articulated Godzilla ReAction figure is scheduled to arrive this summer, along with a …
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