ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
The global costumes giant, Rubies has forged a pan-European alliance with the independent animation studio, ZAG, to develop, manufacture, and distribute a dress up and accessories range for Miraculous: Tales of Ladybug and Cat Noir. The latest in the pair’s partnership arrives ahead of the premiere of the $100m theatrical …
Read More »LOL Surprise partners with fashion brand Hype for apparel and accessories collection
The popular apparel and accessory brand, Hype has partnered with MGA Entertainment to launch a new collection inspired by the world of LOL Surprise as each dolls lands its own mini collection of backpacks, lunch boxes, pencil cases, water bottles, t-shirts, hoodies, and joggers. Each item in the new licensed …
Read More »Licensing special: Funko’s Loungefly brand sees sales surge and global growth of 25 per cent as pop culture demand outweighs pandemic
While it’s true enough that the world’s pandemic crisis saw some of the biggest forms of live entertainment hit the pause button for the best part of the year, the likes of Disney’s portfolio of theme parks that draw all manner of pop culture enthusiasts year on year, the desire …
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