ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
In a joint statement, toy innovation company Wow! Stuff and award-winning stop-motion animation studio Aardman have today announced a collaboration on a global consumer products initiative, MovieMates. MovieMates, launching first with the blockbuster franchise Jurassic World, are a range of collectable highly detailed and articulated action figures mounted on a …
Read More »Flair and Aardman sculpt new deal for Plasticine
Flair GP and Aardman have signed a two-year deal to introduce new licensed lines to Flair’s Plasticine collection. The partnership will introduce two of Aardman’s much-loved animated characters to Flair’s popular heritage collection: Shaun the Sheep and Morph. Available from July 2022, these licensed sets aim to offer children hours …
Read More »Aardman extends licensing deals for Wallace & Gromit
Aardman has announced a number of new and extended licensing deals for classic property Wallace & Gromit, spanning multiple territories across a host of core categories. New deals for the brand include Corgi die-cast vehicles, Pinfinity augmented reality pins, and Aurora plush items featuring Gromit, Shaun the Sheep, Morph and …
Read More »Aardman and Fenwick unveil Shaun the Sheep festive window display
Multi-award-winning independent animation studio Aardman has announced a festive partnership with department store Fenwick. The Fenwick Newcastle store has unveiled its much-anticipated Christmas window theme – this year featuring Aardman’s family favourite Shaun the Sheep. The event was live-streamed on Facebook to a global audience of tens of thousands, with viewers tuning in from as far afield as …
Read More »Aurora World named master toy partner for Aardman’s festive musical Robin Robin
Aurora World has been tapped as the master toy partner for Aardman’s new animated musical special, Robin Robin in a deal that will see the company develop the plush version of the titular character. The new plush Robin Robin will be launched alongside the publishing and film premiere of the …
Read More »Aardman secures major deal with Tencent Video for Shaun the Sheep video streaming in China
The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …
Read More »Brainstorm partners with Aardman for Shaun the Sheep and Wallace & Gromit lines
The science and learning toy specialist, Brainstorm, is readying to launch a pair of very special, licensed Torch & Projectors for the autumn/winter season this year, thanks to an exclusive partnership with Aardman Animation. The British animation studio’s iconic Shaun the Sheep will be projected onto bedroom walls up and …
Read More »Aardman extends its Shaun the Sheep craft range with Create and Craft
The range launched earlier this week and will be presented live via a global launch on Create and Craft TV.
Read More »Aard at Work: Aardman Animation talks live events, retail and giant sheep
With a Shaun the Sheep sequel movie now confirmed for 2019, Aardman is making its move back into the toys market. Robert Hutchins talks to Rob Goodchild, head of licensing at Aardman Animations about the retail scene, finding niches and the pleasures of hard boiled sweets.
Read More »Sinco named master toy partner for Aardman’s Shaun the Sheep and Timmy Time
The new partnership will see SInco produce collections of plush, figurines, playsets, vehicles, games and puzzles as well as arts and crafts products. The agreement also includes certain international manufacturing rights.
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