ToyNews Toy industry news: business, marketing, retail, wholesale and distribution
Aurora World has been tapped as the master toy partner for Aardman’s new animated musical special, Robin Robin in a deal that will see the company develop the plush version of the titular character. The new plush Robin Robin will be launched alongside the publishing and film premiere of the …
Read More »Aardman secures major deal with Tencent Video for Shaun the Sheep video streaming in China
The iconic British animation studio, Aardman has just struck up a new deal with Tencent Video in a new move to grow the audience for its hit Shaun the Sheep property in China. Tencent Video is the leading online video streaming platform in China. Under the new deal, it will …
Read More »Brainstorm partners with Aardman for Shaun the Sheep and Wallace & Gromit lines
The science and learning toy specialist, Brainstorm, is readying to launch a pair of very special, licensed Torch & Projectors for the autumn/winter season this year, thanks to an exclusive partnership with Aardman Animation. The British animation studio’s iconic Shaun the Sheep will be projected onto bedroom walls up and …
Read More »Aardman extends its Shaun the Sheep craft range with Create and Craft
The range launched earlier this week and will be presented live via a global launch on Create and Craft TV.
Read More »Aard at Work: Aardman Animation talks live events, retail and giant sheep
With a Shaun the Sheep sequel movie now confirmed for 2019, Aardman is making its move back into the toys market. Robert Hutchins talks to Rob Goodchild, head of licensing at Aardman Animations about the retail scene, finding niches and the pleasures of hard boiled sweets.
Read More »Sinco named master toy partner for Aardman’s Shaun the Sheep and Timmy Time
The new partnership will see SInco produce collections of plush, figurines, playsets, vehicles, games and puzzles as well as arts and crafts products. The agreement also includes certain international manufacturing rights.
Read More »Shaun the Sheep wooden toys on the way
Dragons’ Den winner Timberkits has partnered with Aardman to develop a new line of wooden toys.
Read More »British start-up Mardles teams with Aardman for Shaun the Sheep AR stickers
The hero sheep can be seen skateboarding and stunt biking, with each animation accompanied by genuine Shaun the Sheep sounds.
Read More »Rainbow Designs to launch Rugby World Cup 2015 Shaun the Sheep plush lines
The new collection of Rugby World Cup 2015 Shaun the Sheep merchandise will arrive courtesy of Rainbow Designs and will feature a host of new plush lines.
Read More »Win Shaun the Sheep The Movie premiere tickets at Toy Fair 2015
Celebrating the year of the Sheep, Rainbow Designs will be launching its new movie toy line with a champagne and cake event on Tuesday, January 20th.
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