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Tag Archives: 5 Surprise

Zuru Group wins lawsuit against MGA Entertainment over 5 Surprise

Zuru Group has won the case it brought against MGA Entertainment that challenged the toymaker’s efforts to ‘eliminate healthy competition in the toy industry,’ when the two went head to head over the design of Zuru’s 5 Surprise and MGA’s LOL Surprise toy lines.  Filed in August 2019, the lawsuit …

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Zuru sees double-digit growth for 5 Surprise following new theme launches for the collectable brand

The New Zealand toy manufacturer, Zuru has watched its 5 Surprise brand hit double-digit growth over the last year, following the success of a streamlining strategy that brought in new themed launched for the line. This month, the firm introduces its newly themed 5 Surprise Dino Strike line and the …

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Zuru launches 5 Surprise Dino Strike to the surprise blind box range

Zuru has introduced a new dinosaur-themed collection to its 5 Surprise range, bringing dinosaurs to its ‘blind-bag’ collectables range with 5 Surprise Dino Strike. The new launch includes five layers of dino surprises to collect, build, swap and battle. 5 Surprise Dino Strike combines the blind unboxing experience with classic …

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Zuru brings lawsuit to MGA Entertainment over surprise collectables scrap

Zuru has filed a lawsuit seeking damages against MGA Entertainment in a complaint that challenges the LOL Surprise maker’s efforts to eliminate healthy competition in the surprise blind-boxed collectables sector. The lawsuit is in reference to what Zuru and its wholly owned subsidiaries Creative Impact state is MGA’s attempt to …

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