Zuru has joined forces with inventor, Richard Zawitz, to relaunch Tangle Creations’ flagship product, Tangle.
Already available at major retailers throughout the US, Tangle aims to inspire creativity thanks to its interconnecting links on a 90-degree curve that click together and pivot.
Designed for kids aged from five to eight, Tangle can be used as a fidget toy, a puzzle or a movable sculpture.
“I wanted to create something featuring curves and waves that would bring positive energy into the world,” said Zawitz.
“Throughout the last 37 years, the feedback has been phenomenal. Tangle's encourage good old-fashioned play for kids that don’t involve screens and engage the brain to think creatively using both the right and left hands. It also promotes a sense of calm and joy.”
The very first version of the Tangle toy made its debut in 1981, with over 120 million units selling in over 40 countries since launch.
Nick Mowbray, co-CEO of Zuru, added: “Zuru is thrilled to be launching the latest version of Tangle. We worked closely with Richard on how to re-purpose his original vision and create a new version of Tangle, which is set to enthrall a new generation.
“While there’s been focus this year on fidget based toys, Tangle has more applications and opportunities for creative play, which we feel will give it a long life in the market place.”