Bucking the low-confidence currently prevalent in the sector, Jebson says toys can become the chain’s biggest contributor over the next few years, overhauling its entertainment department.
Toys currently account for between 18-20 per cent of the store’s total sales, just behind its entertainment sales which include music, DVDs and video games. But whilst overall toy market growth has been flat over the last few years, Jebson still believes toys can become its biggest offering it reaches its own internal targets.
He told ToyNews: “Toys goes up and down with fashions and they have been a number two line in Woolworths for a while. They’ve been closer to getting to number one in recent years. This year will be tough and video games are really booming at the moment, but the expectation is that for the next four to five years if we do what we think we should do and the customers like it, there’s a good chance.
“Toys relies on the product development of suppliers to unlock its unlimited potential. And from my perspective I don’t why it can’t grow in store or why the market can’t grow.”
Jebson’s comments come as the High Street giant waves goodbye to its chief executive Trevor Bish-Jones, after six years. Bish-Jones will leave in three months and a successor is currently being chosen.
A full interview with Jebson will appear in next month’s issue of ToyNews.