WOMEN OF THE YEAR 2016: Rebecca Naish, The Entertainer

Head of marketing and licensing at The Entertainer, Naish has taken charge of a great number of successful initiatives for the UK toy retailer.
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An incredibly popular member of The Entertainer set up, the last 12 months have seen Naish take charge of a raft of successful initiatives for the retailer.

She was responsible for launching The Entertainer’s Super Saturday campaigns with Disney and managed the introduction of TV advertising for the store, debuting with 42 TV campaigns in 2015.

Last year also saw Naish work on a market research piece to define the store’s brand identity. She has since developed its brand communication through TV, in-store and online.

The ToyNews Women of the Year 2016 networking and awards event will take place at London's Soho Hotel on July 21st, 2016. The winner of this year's Woman of the Year Award will be selected from this year's list of 30 outstanding individuals. Click here to book tickets to the Awards.


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