WHSmith hints at "new opportunities" for Zoodle stores

Chain opened two shops at Manchester Airport in February selling books, toys and stationery.
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WHSmith is considering opening more of its Zoodle children’s stores across the UK.

The retailer opened two outlets at Manchester Airport in February – one in Terminal 1 and another in Terminal 2 – targeting the “younger traveller”. A third store also exists in Melbourne Airport.

They sell books, stationery, games, toys, treats and snacks, and boast a bright store environment that Smiths says makes the shopping experience “fun and inviting for all children”.

The concept stores aim to be ‘the perfect one-stop-shop for families searching for a great gift for their youngster’.

A WHSmith spokesperson told ToyNews: “The new concept Zoodle stores demonstrate the commitment of both WHSmith and Manchester Airport to ensure that all passengers, whatever their age, have a relaxing and enjoyable start to their journey. 

“Passengers often ask for more child-friendly areas and the Zoodle brand will be a welcome addition to the airport’s range of retail options.”

When asked if there are plans to open more Zoodle stores across the UK, depending on the performance of the airport shops, the spokesperson added: “As a leading national retailer, we continually look for new opportunities. However, we have nothing further to announce at this stage.” 

WHSmith Travel’s chief operating officer Simon Smith commented: “We are delighted to open our first Zoodle by WHSmith stores in the UK at Manchester Airport, just before half term and well ahead of the summer peak. 

“We are very much looking forward to providing children and their families with everything they need before they fly.”

WHSmith: 01793 616161

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