The Entertainer will open the doors of its new West Bromwich outlet on Saturday Auugst 16th - with MD Gary Grant saying the retailer will announce plans for further openings soon.
The 3,200 sq ft West Bromwich store - which can be found in New Square Shopping Centre - will create 11 new jobs in the area.
Power Rangers character, Red Ranger, will make special appearances throughout the day, while shoppers will be able to take advantage of various special offers when they make Power Rangers and LEGO purchases.
The store will also celebrate the opening with a special trolley dash undertaken by two local children who have been supported by West Bromwich children's charity, Sandwell Young Carers.
"This is a fantastic opportunity for our young carers to receive new toys to play with at our sessions, whilst taking a break from their caring roles," said Tracey Smith, chief executive at Sandwell Young Carers. "All too often young carers don't get the opportunity to have some fun and be children. We are very grateful to The Entertainer for the acknowledgement and support shown to our young carers and the organisation."
Gary Grant, MD and founder of The Entertainer, added: "After experiencing such solid growth across the UK, we are pleased to announce the opening of the West Bromwich store.
"West Bromwich and the centre itself continues to offer a strong retail position for our store as it attracts large numbers of family shoppers who are demanding more toy shopping choice on the High Street and within shopping centres.
"We look forward to bringing joy and wonder to the children of West Bromwich and we have plans to increase our presence in the UK and will announce further plans soon."