Webkinz set to be The In Thing's 'biggest launch of 2011'

Claims underlined by strong half-price promotion sales at The Entertainer.
Publish date:

The In Thing’s recent half-price offer on Lil Kinz got off to a flying start in The Entertainer.

Stuart Grant, buying director, The Entertainer, told ToyNews: “We only received our first container of Lil Kinz stock last week so there was only a handful of stores that actually had stock before the weekend, but we still managed to sell well over 1,000 units which was a very positive start to the half-price promotion.”

The In Thing is currently offering the plush toys with a 50 per cent discount at 99p. The range will be TV advertised from January to August. 18 characters are currently available in 9cnt CDU’s.

Paul Jackson, The In Thing's MD, commented: “The Entertainer was the first national to see the potential of this amazing offer and requested specific Dump Bins to be made for each store so as to prominently display this introductory offer.

"Retailing at just £1.99, this superbly made plush line was always going to fly off the shelves and The Entertainer's initial figures prove this.

"With substantial TV support booked until August, this is our biggest product launch of 2011 and I am sure this is the start of huge things to come.”


16_Paul Jackson.jpg


The In Thing distributes the popular Skylanders figures to indies ? and it?s about to record its 12th month of consecutive sales growth. MD Paul Jackson tells Dominic Sacco the secret to its success?


2011: The year in review

Since you've probably already forgotten what happened this year, ToyNews is here to fill in the blanks. From the sale of Hit to the demise of some industry stalwarts, from Justin Bieber?s haircut to Christmas price wars on the High Street, we provide a snapshot of what 2011 threw up?


The next big thing

The hype and interest surrounding RDF's flagship pre-school series, Waybuloo has been building for a long time. For master toy partner Fisher-Price it represents a significant investment and the chance to show the business how it continues to tread new ground when it comes to product development.

Featured Jobs


Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019