Vivid has been named the UK and Ireland distributor for a new range of STEM toys from Portugal's leading manufacturer, Science4you.
Established in 2008, Science4you is dedicated to the development of scientific toys that help kids gain knowledge across science, technology, engineering and mathematics.
Science4you's portfolio of products currently sells in over 40 countries around the world and its turnover is expected to top €21million in 2017.
The appointment of Vivid is the latest step in the company's plans to expand and consolidate its international strategy, eyeing growing market opportunities across the UK and Ireland. Vivid will be offering a full range of Science4you science and educational kits, as well as three new lines which will be TV supported this autumn/winter.
Nick Thomas, commercial director at Vivid, said: "We are extremely pleased to be working with Science4you. Its range of science and educational toys already have a proven history at retail and is the perfect complement to our product portfolio.
"The STEM category looks to be a growth category in 2018 and we will make sure Science4you products will be there at the forefront."
Manuel Laia, head of international business, added: "We are delighted to be partnering with Vivid as our UK distributor. With its sales and marketing expertise, we know it will take the Science4you brand and our products to the next level.
"We also want to thank Mike Barratt for the last three years of excellent work. He was a major contributor to the growth of the company and his work was decisive to the next strategic steps of the brand."