Video: Smyths' new catalogue commerical

Minute-long TV spot takes place in a wacky Wonka-style toy factory.
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Although Smyths' catalogue is out on Septmber 20th the superstore toy retailer has started its promotional campaign for the brochure in earnest.

The ad itself is set inside a wacky Willy Wonka-esque factory in which this year's hot lines – such as the the LeapPad 2 and Skylanders Giants - are sent along a conveyor belt to a machine which compounds them into the new Smyths catalogue (if that makes absolutely no sense, just watch the video below).

Viewers are encouraged to sign up for their free Smyths catalogue by paying a visit to their local store, or by going to 

Smyths has also released a 20-second commercial advertising Keel Toys' new Talking Tom plush.


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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.