'Value doesn't mean cheap' says TRU CEO

In an interview with the FT, Jerry Storch was adamant that parents aren't guided solely by price.
Author:
Publish date:
5_Pocoyo.jpg

Speaking about consumer decisions over Christmas presents, Storch said: "What we see in this environment is that parents want value, that's clear. But value doesn't mean cheap.

"We abhor and we resist the rush to the cheap. It is contrary to everything we stand for and it's not what parents say they want."

The retail boss said that the median price of items sold in his chain is 'not even a penny' lower than last year. And as evidence of the strength of toy sales, Storch sites Lego's sales growth over the last year.

He said: "Peaple are buying Lego with significant increased velocity because they perceive great value; because it's a good price for a great long-lasting, high quality product."

To read the full interview, please click here.

Related

Featured Jobs

GAMEPLAN LOGO 3D hi res

Marketing Director UK

Gameplan I Southeast of England I Salary: Competitive I Date Published Monday 7th January 2019

Rainbow logo landscape_home of classic Final

Product Manager

Rainbow Designs Ltd I Olympia, London I Salary: Competitive I Date Published Wednesday 16th January 2019