US welcomes Richard Scarry's Busytown toy line

The Bridge Direct launches play-sets, figures and vehicles based on publishing brand.
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The first ever range of toys based on Richard Scarry's Busytown brand has made its debut in Toys R Us and FAO Schwarz in the US.

Cookie Jar Entertainment and licensing agent CPLG have teamed with The Bridge Direct for the new line.

The Busytown Deluxe Town Hall play-set is the hero item in the range and includes figures, roadways and play-sets that fit together to recreate the world from the books. Over 18 pieces are included in the set, which also features a DVD of the Busytown Mysteries TV show, and is compatible with other wooden track systems.

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The Copyrights Group is one of the licensing arms within The Vivendi Group. Acquired by Vivendi in 2016 Copyrights manages the licensing for a portfolio of properties to include Paddington Bear. Some of the other companies within the Vivendi Group include Universal Music Group, and their licensing arm Bravado, Gameloft and Studiocanal to name a few.