US welcomes Richard Scarry's Busytown toy line

The Bridge Direct launches play-sets, figures and vehicles based on publishing brand.
Publish date:
Social count:
5_Richard Scarry, toy line.jpg

The first ever range of toys based on Richard Scarry's Busytown brand has made its debut in Toys R Us and FAO Schwarz in the US.

Cookie Jar Entertainment and licensing agent CPLG have teamed with The Bridge Direct for the new line.

The Busytown Deluxe Town Hall play-set is the hero item in the range and includes figures, roadways and play-sets that fit together to recreate the world from the books. Over 18 pieces are included in the set, which also features a DVD of the Busytown Mysteries TV show, and is compatible with other wooden track systems.

To read the full story on sister site,, simply click here.


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.