Despite the current financial difficulties experienced in the US, Storch says the toy market will still thrive and will not be affected by the downturn.
"We’re very positive about the season," said Storch, chairman and CEO of Toys R Us. "Christmas will come, and parents will buy toys for their children."
Toys showed their resilience in 2007 and will again this year, Storch said. "Last year was a tough year for most retailers but we had a great year. And I believe we’re going to do fine this year as well," he said.