US: Toys R Us increases online investment

Retail giant to open new e-commerce distribution centre to support growing online business.
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The dedicated e-commerce fulfillment center will be be within the Tahoe-Reno Industrial Center in the town of McCarran and is scheduled to open in July 2011.

The distribution centre will employ approximately 350 full and part-time staff at the peak of the holiday season. Once operational, the 300,000 square feet facility will enable Toys R Us to increase its fulfillment capacity and send out deliveries to customers in the western United States.

"As more consumers enjoy the simplicity and ease of online shopping, Toys"R"Us continues to invest in e-commerce enhancements to advance customer service and satisfaction across all shopping channels. We believe the McCarran facility will play an important role in further accelerating our company's online business growth and order fulfillment," said Jerry Storch, chairman and CEO, Toys R Us.

"With ten Toys R Us and Babies R Us stores already located in Nevada, we are pleased to expand our presence by opening our company's first distribution center in the state and are proud to create more jobs in Storey County."

The new centre will support the growing Toys R Us e-commerce business, which is fuelled by the company's multi-channel strategy, allowing customers to shop in stores, online and via mobile devices.

Once the centre becomes functional, the company will have a total of 12 facilities for store distribution and e-commerce fulfilment.

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