US: Toys R Us enters electronics market

Retailer to expand categories including mobile phones, musical instruments, video games and DVDs.
Publish date:
Social count:
88_Toysrus 300.jpg

Toys R us has said it is reinventing its consumer electronics in the US and Canada offering to 'stay at the forefront of emerging trends for kids and families'.

The retailer will now offer prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for the Apple ecosystem.

The space in-store dedicated to consumer electronics has been significantly increased by developing an open floor plan and adding interactive displays to all stores.

The offering of family targeted video games and movies, licensed electronics, musical instruments and karaoke has also been strengthened.

"At Toys R Us, we continually seek ways to offer the latest in consumer electronics products and we are excited to add new portable items to our assortment such as no contract mobile phones, tablet computers, electronic reading devices and more," said Troy Peterson, vice president, divisional merchandising manager, electronics and entertainment, Toys R Us.

"Our customers are sure to enjoy the newly redesigned department, which allows them to get hands-on experience with many of our new products, as well as demos of some of the hottest video games available."


Featured Jobs

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.


UK Sales Agents

Liberty House Toys have been appointed as the exclusive UK distributor for the BiOBUDDi brand, and we are pleased to introduce this new unique, innovative and exciting range of 100% environmentally-friendly toy building blocks. We are seeking experienced sales agents with existing network in the toy retail market.

Gameplan Job Logo 620 x 349

Head of Product Development & Marketing

Our client is a privately owned French toy and games manufacturer which sells through distributors in forty countries. The company develops and sells innovative electronic interactive toys and games for the educational and gaming markets, and also takes suitable licenses. To progress its successful business development a Head of Product Development & Marketing is to to recruited.

HIT Entertainment Job Logo 620 x 349

Licensing Systems Administrator

The Contract System Coordinator is a newly created role to support the deal term entry process into Mattel’s new Contract Management System for its Licensing business. The role will support the Business Teams at the Deal & Amendment phase of the contracting process and act in conjunction with the System Administration team.