US: Toys R Us enters electronics market

Retailer to expand categories including mobile phones, musical instruments, video games and DVDs.
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Toys R us has said it is reinventing its consumer electronics in the US and Canada offering to 'stay at the forefront of emerging trends for kids and families'.

The retailer will now offer prepaid mobile phones, tablet computers, headphones, iPod docks, digital cameras and accessories for the Apple ecosystem.

The space in-store dedicated to consumer electronics has been significantly increased by developing an open floor plan and adding interactive displays to all stores.

The offering of family targeted video games and movies, licensed electronics, musical instruments and karaoke has also been strengthened.

"At Toys R Us, we continually seek ways to offer the latest in consumer electronics products and we are excited to add new portable items to our assortment such as no contract mobile phones, tablet computers, electronic reading devices and more," said Troy Peterson, vice president, divisional merchandising manager, electronics and entertainment, Toys R Us.

"Our customers are sure to enjoy the newly redesigned department, which allows them to get hands-on experience with many of our new products, as well as demos of some of the hottest video games available."

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