US: Toys R Us boosts online business

Toys R Us announced yesterday it has bought websites eToys.com, BabyUniverse.com and ePregnancy.com.
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The retailer bought the sites from media firm, The Parent Company, which filed for bankruptcy protection late last year. Terms of the deal were not disclosed.

The Parent Company filed for bankruptcy protection in December 2008, after which it sought strategic alternatives including the sale of some or all of its businesses.

All three websites will keep their current domain names, and Toys R Us said it will take over all operations, including merchandising, site management and distribution.

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