US: Toy R Us expands 'Price Match Guarantee' to include online retailer's pricing

The enhancement will match online pricing from selected retailers including Walmart, Target and Amazon.
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Toys R Us has enhanced its Price Match Guarantee on items available in its toys R Us and Babies R Us stores across the US to include selected online retailer pricing.

As part of the enhancement, the company will match online pricing from Walmart.com, Target.com, BestBuy.com, Sears.com, Kmart.com, buybuyBaby.com, Meijer.com, FredMeyer.com and diapers.com.

BabyDepot.com and Amazon.com are also included in the guarantee.

"We know that Toys"R"Us is the preferred destination for parents when it comes to making their children's holiday wishes come true, so we want to take away any concerns our customers might have about maximizing their budgets," said Richard Barry, executive vice president, chief merchandising officer, Toys"R"Us, Inc.

"With online shopping growing rapidly, the addition of online competitors to our already strong Price Match Guarantee enables consumers to take advantage of our vast assortment of toys and juvenile products, while being assured they are getting the best price."

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